Manager, Marketing (Maybelline Lip) US

Reports To: Assistant Vice President, Marketing – Category Head Lip Location: New York, NY (10 Hudson Yards) About the Role: As the Manager of Marketing for Lip, you will be responsible for driving brand growth, market share, and excitement in the highly dynamic gloss, liner, and balm segments. In this role, you will lead the development of innovative marketing strategies and execute flawless go-to-market plans for both breakthrough new product launches and our beloved core business franchises. This position sits at the intersection of creativity and analytical rigor. You will own and uncover deep consumer insights to initiate data-driven marketing campaigns, while managing business KPIs, financial forecasting, and cross-functional collaboration. This is an exceptional opportunity for a proactive, self‑motivated marketer to help accelerate growth for an iconic global beauty brand. What You'll Do: New Product Launches & Strategy Go-To-Market Ownership: Lead and supervise the entire go-to-market process, managing complex timelines across multiple product launches in partnership with cross‑functional teams (Shopper Marketing, Social Media, PR, and Advocacy). Strategic Growth: Develop and implement long-term strategic plans and visions for your specific Lip segments, contributing to the broader lip category strategy. Global Collaboration: Partner closely with the global team (DMI) to influence new product pipelines based on portfolio competitive gaps, US market trends, and strong consumer insights. Commercial & Trade Strategy: Define sales and trade marketing strategies to optimize shelf presence, working alongside Creative teams to design compelling launch materials, merchandising, and sampling. Pricing & Profitability: Partner with Revenue Growth Management (RGM), Finance, and Sales (BBD) on new product pricing strategies; run and analyze franchise and product P&Ls. Margin Improvement: Collaborate with development partners to drive Gross Margin improvement and Value Analysis (VA) explorations for both existing hero franchises and new innovations. Forecasting & Budget Control: Take complete ownership of the category forecasting process (including E10 and Full Year targets), ensuring absolute accuracy of total category budgets in lockstep with Finance. Advertising, Media, & Consumer Communications Breakthrough Campaigns: Work intimately with agency partners and internal media teams to build integrated, data-driven consumer communications across all touchpoints (from traditional media to digital, social, and creator-led activations). Asset Customization: Guide media recommendations and provide US-centric feedback to the global team during creative development, adapting and customizing assets for US-specific media plans. Performance Optimization: Analyze post-campaign media results to optimize creative assets and future media budget allocations. Direct Management: Effectively manage, coach, and develop one (1) direct report, fostering a culture of continuous learning and growth. Cross-Functional Synergy: Act as a collaborative hub between DMI, Commercial, Finance, and R&D teams to streamline processes and elevate team morale. Who You Are: Your Experience & Education Experience: 3–6 years of industry-related marketing experience within Consumer Packaged Goods (CPG) or the Beauty/Cosmetics industry. Marketing Expertise: Prior experience in Operational/US Brand Marketing, with a proven track record of successfully launching and managing a new product or franchise renovation through its entire lifecycle. Collaborative Track Record: Demonstrated success working alongside R&D, Product Development, and agency partners. Analytical Rigor: Strong quantitative data analysis skills; ability to interpret market research (Nielsen/NPD/SPINS) and financial P&L data to make data-driven decisions. Project Management: Exceptional organizational skills, attention to detail, and the ability to manage multiple complex launch timelines simultaneously. Communication: Strong written and oral presentation skills, with the ability to influence senior management and cross-functional partners. Technical Savvy: Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word) and corporate data systems. L’Oréal Core DNA: You embody our core competencies—acting as an Entrepreneurial Manager, a Strategic Leader, an Innovator, and a Results-Driven Achiever who brings a professional, energetic, and positive attitude to the team. What’s in It for You: Compensation: Competitive base salary ($117,300 - $140,000) with eligibility for annual bonus incentives. Comprehensive Benefits: Premium Medical, Dental, and Vision coverage, alongside a competitive 401(k) match and an industry-leading Pension Plan. Work-Life Balance: Hybrid work policy (3 days in our state‑of-the-art office at Hudson Yards, 2 days remote) and flexible time off (paid company holidays, vacation buy program, summer Fridays, and volunteer days). Beauty Perks: VIP access to L’Oréal’s internal staff shop for highly discounted products across all active brands, plus a monthly mobile phone allowance. Growth & Development: Unlimited access to L’Oréal's world-class e-learning platforms, mentorship programs, and regular executive lunch‑and‑learn sessions. Culture & Community: Access to global Employee Resource Groups (ERGs), innovation squads, and robust wellness/mental health programs. #J-18808-Ljbffr L'oreal Usa