Admissions Marketing Specialist

SUMMARY In support of the university’s mission and objectives, the Admissions Marketing Specialist assists with the creation and execution of marketing and communication initiatives that engage prospective and current students. This role supports content development, digital campaigns, social media, recruitment communications, and promotional projects that advance student recruitment, enrollment, and retention efforts while strengthening the university’s brand. The internal job title for this role is Enrollment Marketing Specialist. Application Requirements To be considered for this position, applicants must submit a writing portfolio, either uploaded with the application materials or provided as a digital link within the résumé. Content Creation Write, design, curate, and launch targeted digital communications, such as email and text messages to prospective students highlighting the features and benefits of a PBA education and promoting next steps. Write, design, curate, and launch targeted digital communications to current students for enrollment and retention purposes. Execute social media campaigns for the prospective student audience. Write compelling invitations to visit campus, including designing custom headers and banners for digital communication as well as promotional items and displays. Draft ads, brochures, and other needed designs. Internal and External Partnerships Develop and maintain strong working relationships with external vendors and internal collaborators; work with vendors to prepare and present advertisements on time. Partner with Advancement, requesting and securing needed graphic design elements, photography, and pieces. Coordinate web and advertising content with writers and graphic designers. Manage all print material processing with Slate Print and work with other printer vendors as assigned. Monitor third‑party recruitment platforms to ensure content is kept on‑brand and up‑to‑date; deploy communication through these platforms. Content and Materials Coordination Review Admissions content on myPBA to ensure it is accurate and timely. Coordinate materials requested for university promotion across all cohorts. Coordinate the production of mailed promotional items, such as acceptance packets and t‑shirts. Ensure and anticipate an appropriate inventory of promotional items and coordinate re‑ordering as needed. Coordinate multiple projects to ensure they are effectively completed on time and on budget. Marketing Analytics Assist with analyzing campaign successes through various platforms using data analytical tools, such as ping in Slate, and recommend adjustments for improved performance. Connect Admissions campaigns to website and print to present a cohesive brand identity to students. Communication Coordinate with the Director of Enrollment Marketing to help guide the student marketing team, ensuring they are productive; leverage their ideas and creativity in new designs and projects. Partner with the Director of Enrollment Marketing to assist with creating an annual communication strategy. Assist in the creation and management of content calendars. Deliver timely communication to virtual tour participants and work with Campus Visits, Advancement, and the vendor to recommend enhancements and updates. Administrative Provide the Director team, key individuals, and relevant parties with reports and updates regarding status and completion of marketing promotions, projects, and updates. Partner with the Director team and EVP of Enrollment and Student Experience on overall branding for Admissions. Pursue continuous learning in Slate in areas including, but not limited to, deliver, ping, queries, and reporting. Remain knowledgeable about the status of Enrollment Management goals and needs to best assist in meeting said objectives. Maintain an up‑to‑date understanding of the university and the prospective student services to coordinate effective marketing campaigns. Assist with special projects, research or other duties as assigned. Assist with Admissions Events as requested. Attend off‑campus events on behalf of Admissions, as requested. Qualifications Bachelor's degree in business, management, marketing, graphic design, or a related field, required. 1+ years of proven experience in effective communication and marketing of an employer brand, required. CRM and Adobe Creative Cloud experience, preferred. Essential Competencies Customer Service Orientation – Keeps internal and/or external key stakeholder(s), students, parents, faculty, staff and community partners in mind at all times. Professionalism – Displays a high level of professionalism, e.g. timeliness, reliability, communication, and work ethic. Christ‑first Faith – Provides spiritual support to community members, including students, on their Christian faith journey. Attention to Detail – Ability to efficiently and accurately focus on a specific task or number of tasks. Reviews details with a critical eye. Confidentiality – Maintains the necessary confidentiality and discretion required for the position. Creativity – Ability to think creatively and design creative solutions to problems. Effective Communication – Expresses ideas and information in a clear and concise manner both verbally and in writing to convey clear, well‑articulated messaging across a wide variety of audiences. Establishes Trust – Gains the confidence of others by actions and words that promote being honest, forthcoming, and vulnerable. Project and Time Management – Effective planning and priority setting. Ability to manage several complex projects simultaneously while working under pressure to meet deadlines. Results Orientation & Accountability – Takes accountability and identifies, executes, and drives actions to consistently achieve desired results. Teamwork & Collaboration – Creates a climate that fosters commitment to a common vision and shared values that promote cooperation and working together through trust and support of others both departmentally and cross‑functionally. Technology – Strong aptitude to learn new technologies as department processes evolve. Additional Requirements Ability to work non‑routine hours during certain times of the year. Ability to sit for prolonged periods of time. Ability to traverse campus and stairs. #J-18808-Ljbffr Palm Beach Atlantic University