Coach Assistant, Public Relations

Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last-for you to be yourself. Coach is part of the Tapestry portfolio - a global house of brands committed to stretching what's possible. A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity. Responsibilities Support Global PR team with all national men's and women's PR initiatives Establish and maintain relationships with key editors, stylists, and writers Manage logistics for daily sample requests from national media outlets Maintain organization of PR office and sample closet; Archive, etc. Organize, track and maintain product daily in Launchmetrics/Fashion GPS Liaise with internal teams (VIP, Visual Merchandising, Creative, Wholesale) and international business units for sample requests and seasonal photo shoots Handle credits and fact-checking for all men's and women's placements Compile daily/weekly editorial reports, working closely with Brand Communications team on weekly/monthly recaps Work closely with intern on day-to-day tasks Work on all team-wide PR initiatives (parties, launches, events, strategy sessions, etc.); collaborate on and contribute ideas for men's and women's PR initiatives Stay informed on all industry news and research best practices, especially regarding competitors Support and handle ordering runway samples Support the PR, VIP and Brand Comms team on seasonal Runway shows and Press Days Support with global PR administrative tasks including invoicing, maintaining distro lists, etc. Qualifications Bachelor's Degree with 1+ years of relevant PR experience Highly organized with the ability to juggle multiple priorities and work in a fast-paced environment Excellent written and verbal communication skills Ability to collaborate with and influence internal and external partners #J-18808-Ljbffr Coach