Web Content Director

Embry‑Riddle Aeronautical University is seeking a collaborative and strategic Director of Web Content to lead the University’s enterprise‑wide digital content strategy. The role will shape how the institution communicates across its digital ecosystem, including the external website, internal portal, and digital signage platforms. The Director will establish content governance, editorial standards, and content lifecycle management across a decentralized network of contributors, partner closely with Enrollment Marketing, University Communications, Information Technology, and academic and administrative units to ensure content is consistent, accessible, optimized, and aligned with institutional priorities. This position offers the opportunity to lead a high‑impact content function that directly supports student recruitment, engagement, and institutional brand strength. The Director will also lead and develop a team of content professionals while driving innovation, scalability, and continuous improvement across all digital platforms. Key Responsibilities Lead the development and execution of the University’s enterprise web content strategy across all digital platforms, including Sitecore, SharePoint Online, and digital signage systems. Establish and maintain web content governance policies, editorial standards, workflows, and lifecycle management practices aligned with institutional policies and accessibility requirements (WCAG/ADA). Define and evolve content voice, tone, messaging frameworks, and editorial direction to ensure consistency across all digital properties. Lead major content initiatives, including website redesigns, content audits, migrations, and information architecture improvements. Manage, mentor, and develop a team of content strategists, writers, and editors, including performance management and professional development. Collaborate with cross‑functional partners across Enrollment Marketing, Communications, IT, UX/Design, and academic units to align content strategy with institutional goals. Design and optimize scalable content operations, including workflows for creation, review, approval, and publishing across platforms. Lead training and enablement programs for distributed content contributors across the University. Define and monitor content performance metrics (SEO, engagement, conversion) and leverage analytics to inform optimization strategies. Oversee content quality, accuracy, accessibility, and consistency across all digital platforms to ensure a high‑quality user experience. Qualifications Bachelor’s degree in Digital Communications, Marketing, Journalism, English, Information Science, Web/Digital Media, or a related field. 7–10 years of progressive experience in web content strategy, digital communications, or content management in a complex, multi‑stakeholder organization. 3–5 years of leadership experience, including direct supervision and team development. Demonstrated ability to develop and lead enterprise‑level web content strategies aligned with organizational goals. Strong leadership and stakeholder management skills with the ability to influence and drive adoption across decentralized teams. Expertise in content strategy, information architecture, SEO, usability, and accessibility standards (WCAG2.2, ADA compliance, W3C standards). Experience managing large‑scale, multi‑platform content ecosystems (e.g., Sitecore, SharePoint Online, digital signage platforms). Proven ability to develop and implement content governance frameworks, including workflows, ownership models, and editorial standards. Strong analytical skills with the ability to interpret performance data and translate insights into actionable content improvements. Excellent written and verbal communication skills, including the ability to present strategy, train stakeholders, and guide distributed contributors. Strong project management skills with the ability to manage multiple priorities in a fast‑paced environment. Proven problem‑solving and critical‑thinking abilities with a focus on scalable solutions and continuous improvement. Ability to work independently and collaboratively across technical and non‑technical teams. High attention to detail, strong organizational skills, and ability to manage complex content environments. Commitment to IT core values, including accountability, continuous learning, collaboration, and innovation. Experience in higher education or similarly decentralized organizations strongly preferred. Benefits Comprehensive medical, dental, and vision coverage, along with wellness programs that include preventive care and fitness memberships. Flexible spending and health savings accounts. 100% tuition coverage for one undergraduate and one graduate degree, and discounted rates for spouse and dependent children up to age26. Retirement contributions: ERAU contributes an annual 6% gift of your base salary to your retirement plan and offers a4% matching contribution, with no vesting period. 18 days of personal leave in your first year and 9+ paid holidays, including the day after Thanksgiving and the week between Christmas Eve and New Year’s Day. Equal Employment Opportunity Statement Embry‑Riddle is committed to fostering a workplace where all individuals are valued and respected. We strive to ensure that all faculty, staff, and students are treated fairly and provided equal opportunities for employment, advancement, compensation, training, and other benefits of employment. Employment decisions—including hiring, promotions, compensation, and other terms of employment—are based on individual merit, qualifications, and abilities. Embry‑Riddle strongly opposes discrimination and harassment, and such behavior is prohibited by university policy. The university does not discriminate on the basis of race, color, national origin, sex, disability, veteran status, predisposing genetic characteristics, age, religion, or pregnancy status, or any other status protected by federal, state, or local law, in its employment, educational programs, admissions policies, financial aid, or other school‑administered programs or activities. #J-18808-Ljbffr