Sales and Marketing Coordinator

Sales and Marketing Coordinator

BrightStar Care is seeking a motivated and creative Sales and Marketing Coordinator to support our Client Relations Directors with social media, community networking, and brand visibility across the Twin Cities. A key part of this role includes assisting in the growth and development of our Rochester branch, which may involve occasional travel to the Rochester area for outreach, events, and relationship-building. The ideal candidate is organized, people-focused, and excited to strengthen our presence in both markets while showcasing the exceptional care and service BrightStar provides. BrightStar Care of St. Paul serves St. Paul, Minneapolis, Rochester, Duluth and the surrounding communities.

Why BrightStar Care?

• Leadership in Home Health: As a Joint Commission Accredited organization, we are committed to the highest standards of patient care and clinical excellence. We provide RN supervision on every case and require no minimum hours to sign up for services.
• Supportive and Collaborative Environment: Our leadership is dedicated to supporting your professional growth and ensuring a positive work culture by utilizing Employee Engagement Software, providing open-door communication, and creating a competitive environment with growth incentives.
• Rewarding Career Opportunities: We offer a fulfilling career path with opportunities to impact business growth directly, shape innovative programs, and lead with a team of dedicated professionals.
• Professional Development: Opportunities for continuing education and professional development to stay current in the field.

Key Responsibilities:

• Lead, as an expert in Sales and Marketing, alongside our Ownership and Sales and Marketing team to create and propel a Sales and Marketing Plan that aligns with our mission and compliance standards.
• Maintain current B2B relationships for continual growth in referrals.
• Explore, research, and develop new B2B relationships to increase referrals and service hours growth.
• Assist with the Marketing Strategies of other leaders in our organization to ensure continuance of SEO improvement.
• Implement and review a Referral Source Follow Up campaign to continually engage and thank active referral sources.
• Coordinate with other office staff to attend, and attend yourself, local community events and networking opportunities for brand awareness.
• Monitor Inquiry Conversion Rates internally and help implement improvements as needed.
• We annually celebrate and participate in The Walk to End Alzheimer's, Home Care and Hospice Month, Veteran's Day Activities, Delivering Thanksgiving Meals to Veterans, Social Worker's Month, CNA Week, Nurse's Week and events with the Parkinson's Foundation that you may assist with coordinating and attending.

Requirements:

• High school diploma required.
• Bachelor's degree in a related field (Marketing, Sales, Business Development, Entrepreneurialism, etc) highly preferred.
• At least 2 years of Sales and/or Marketing experience.
• Strong leadership and organizational skills, with the ability to motivate and lead a team.
• Excellent communication and interpersonal skills, capable of effectively collaborating with staff, management, and external partners.
• Deep understanding of healthcare strategies and challenges.
• Ability to create content and present information in alignment with brand standards and professional demeanor.
• Valid Driver's License, Current Auto Insurance, Reliable Vehicle, and cleared MVR.

As the Sales and Marketing Coordinator at BrightStar Care, you will play a critical role in shaping our Sales Strategy and improving growth outcomes. Your leadership will play a crucial part of our leadership team and focus of our office activities daily. We look forward to welcoming a dedicated professional like you to our team at BrightStar Care!

Flexible work from home options available.