Solutions Marketing Manager

The Solutions Marketing Manager leads the team responsible for turning customer challenges into insight-led, differentiated solutions. This role is both a people leader and a senior strategic partner to Sales, setting the standard for how the organization approaches complex opportunities, RFPs/RFIs, and high-priority client conversations. Rather than starting with a product or a predetermined activation, the Manager starts with the customer: What are they trying to accomplish? What does the market tell us? Which combination of capabilities can best address the challenge? And what is the most compelling story for why Digital Remedy can solve it? The Manager owns the strategic approach for the most complex opportunities while building a team and operating model that gives Sales the right level of support across the pipeline. What You’ll Do Lead Customer & Opportunity Strategy Partner with Sales on complex, strategic, and high-value opportunities to identify the underlying customer business and marketing challenge. Lead problem-led solution development that combines multiple products, audiences, platforms, media types, and services around specific customer needs. Define the strategic angle, narrative architecture, and recommendation for major pitches, RFPs, and RFIs. Challenge briefs and assumptions constructively when a stronger strategic approach can improve the opportunity. Translate customer objectives, audiences, KPIs, and market dynamics into clear strategic recommendations. Build Strategic Narratives & Solutions Develop executive-level client narratives that connect challenge, insight, strategy, solution, proof, and expected outcome. Ensure recommendations are integrated solutions rather than collections of disconnected capabilities. Lead custom research and insight development where it can materially strengthen the strategy. Simplify complex capabilities into persuasive stories for senior client and agency audiences. Lead quarterly business reviews for top strategic accounts, setting the standard for how the team frames performance, insight, and forward-looking recommendations that shape the client relationship. Lead the Solutions Marketing Team Manage, coach, and develop the Solutions Marketing Analyst and Solutions Marketing Associate. Establish intake, prioritization, routing, and quality standards so the team deploys strategic resources where they can have the greatest revenue impact. Create clear escalation paths from scalable sales support to custom strategy and executive-level opportunity support. Build the team’s skills in customer discovery, research, storytelling, strategic thinking, presentation development, and sales partnership. Measure team impact through pipeline support, meetings created, opportunity outcomes, turnaround time, and seller adoption, not presentation volume alone. Partner Across Marketing & Sales Work closely with the Marketing Manager, Product & Enablement to apply established positioning, messaging, GTM frameworks, proof points, and foundational materials to customer‑specific opportunities. Provide feedback from live opportunities to Product & Enablement on recurring customer needs, competitive themes, content gaps, and emerging solution opportunities. Collaborate with Sales, Research, Product, Creative, and other subject‑matter experts to assemble the right expertise around priority opportunities. Advocate for earlier Solutions Marketing involvement so the team helps shape recommendations rather than simply package decisions already made. What Success Looks Like Solutions Marketing is viewed by Sales as a strategic partner, not a production resource. Priority pitches and RFP/RFI responses lead with customer problems and insights rather than product capabilities. The team provides differentiated levels of support efficiently across the pipeline. Sellers bring Solutions Marketing into important opportunities earlier in the process. Team support contributes to stronger client conversations, pipeline progression, and revenue outcomes. What You Bring 5+ years of experience in solutions marketing, integrated marketing, media strategy, sales strategy, brand strategy, agency planning, or a related discipline. Demonstrated ability to translate complex business challenges into clear strategic recommendations and compelling narratives. Experience leading RFPs, RFIs, major pitches, or complex client proposals. Strong research, analytical, storytelling, and executive presentation skills. Ability to connect multiple products and capabilities into cohesive customer solutions. Strong commercial instincts and a collaborative, consultative approach to partnering with Sales. People management or demonstrated team leadership experience. Experience in media, advertising, agencies, ad tech, or B2B marketing is a plus. Please note that this position is not eligible for visa sponsorship, including employer sponsorship for an H-1B visa, OPT-STEM employment, etc. Why Digital Remedy? We are in a high-growth phase, integrating innovative tech from recent acquisitions. You will have a seat at the table to influence our long‑term technical strategy and help us "build and scale" for the future. Sinclair is proud to be an equal opportunity employer and a drug free workplace. Employment practices will not be influenced or affected by virtue of an applicant's or employee's race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, military or veteran status or any other characteristic protected by law. About Sinclair: Sinclair, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local news and sports. The Company owns, operates and/or provides services to 177 television stations in 79 markets affiliated with all major broadcast networks; owns Tennis Channel, the premium destination for tennis enthusiasts; and multicast networks CHARGE, Comet, ROAR and The Nest. Sinclair’s AMP Media produces a growing portfolio of digital content and original podcasts. Additional information about Sinclair can be found at About Digital Remedy Digital Remedy is a performance media partner for agencies, brands, and media companies. Through proprietary technology, services, and partnerships, Digital Remedy offers outcome‑based media solutions for marketers empowering them to exceed beyond standard media goals. Whether brand or outcome focused, marketers can access insights, media planning, activation, measurement, reporting, and optimization capabilities to deliver the highest performance tied to ROI. The effectiveness of Digital Remedy’s solutions is supported by a tenured client roster of leading brands, agencies, and media companies. In addition, Digital Remedy is a proud recipient of several major award wins including the Digiday Technology Award and Crain’s Best Places to Work several years in a row including a rank of #1 in 2024. About the Team The life-blood of our organization is our people. We have a compelling story, a goal‑oriented culture, and we take really good care of people. How good? Here is a glimpse: great benefits, open‑door policy, upward mobility and a strong desire to see you succeed. Ready to be part of a winning team? Let’s talk. The base salary compensation range for this role is $86,250 to $115,000. Final compensation for this role will be determined by various factors such as a candidates’ relevant work experience, skills, certifications, and geographic location. Full time positions are eligible for benefits that include participation in a retirement plan, life and disability insurance, health, dental and vision plans, flexible spending accounts, sick leave, vacation time, personal time, parental leave and employee stock purchase plan. #J-18808-Ljbffr Sinclair Broadcast Group