Senior Manager, Digital Campaign - Scores

FICO (NYSE: FICO) is a leading global analytics software company, helping businesses in 100+ countries make better decisions. Join our world-class team today and fulfill your career potential!

The Opportunity

As Digital Campaign Manager, you’ll lead integrated marketing efforts that build awareness of FICO Scores among audiences in the mortgage ecosystem and in federal, state, and local government. This role is ideal for a strong project manager with deep expertise in digital marketing, budget management, and stakeholder coordination. You will execute and optimize multi-channel campaigns across paid media, out-of-home, TV, podcasts, newsletters, and niche placements.

You’ll collaborate closely with Government Relations, Scores Field Marketing, Product Marketing, Content, Design, Communications, Ops, and external agencies to ensure consistent messaging and seamless execution across every touchpoint.

We’re AI-first, and you’ll use AI-enabled tools to sharpen audience targeting, speed up reporting, and optimize campaign performance across channels.

What You’ll Contribute

• Own the end-to-end execution of integrated digital campaigns to support the mortgage, auto and government relations teams, from kickoff through post-campaign analysis-with a focus on timely delivery, measurable outcomes, and stakeholder alignment.
• Support the development of comprehensive media plans, offering guidance on ad placements, targeting tactics, and platform recommendations.
• Lead cross-functional collaboration, manage campaign execution, timelines, and ensure accountability across internal teams and external vendors.
• Serve as the primary point of contact for digital agencies and media partners, overseeing contracts, creative development, ad trafficking, and performance tracking.
• Provide updates on campaign performance, timelines, budgets, and deliverables in meetings, calls, and emails. Communicate detailed meeting notes, briefings, and status updates.
• Monitor social feeds for campaign performance, comments and engagement.
• Put in creative requests with internal design teams. Develop compelling ad and creatives in partnership with agency and internal design team keeping vendor specifications in mind.
• Partner with agency, internal account teams and marketing ops team to track and reconcile ad spend, and address invoicing questions or adjustments.
• Track and manage campaign budgets and invoices, ensuring accurate forecasting and adherence to spend targets.
• Implement robust tracking frameworks and analyze campaign performance across platforms. Deliver actionable insights to optimize reach, engagement, and ROI.
• Extend paid media strategy beyond traditional platforms to include TV, podcasts, newsletters, and industry publications.
• Regularly report campaign progress and insights to leadership and cross-functional teams, driving data-informed decisions.

What We’re Seeking

• 5-7 years of hands-on experience running paid campaigns across social platforms such as Facebook, YouTube, and Instagram—focused on awareness, engagement, marketing, and persuasion goals preferably in B2B SaaS or public sector.
• Strong grasp of advertising fundamentals, including campaign strategy, audience targeting, A/B testing, and optimizing for return on ad spend (ROAS).
• Proven success managing large-scale projects, budgets, and cross-functional teams.
• Strong organizational and time-management skills, with the ability to manage multiple projects and meet tight deadlines.
• Hands-on experience with platform-native tools (LinkedIn Campaign Manager, Meta Ads, Google Ads, DV 360 etc.).
• Skilled in ad trafficking, Google Tag Manager, and campaign measurement.
• Strong analytical mindset with experience in A/B testing and performance optimization.
• Excellent verbal, written, and presentation skills, with the ability to interpret results, present findings clearly, and recommend next steps.
• Highly organized, detail-oriented, and accountable, self starter.
• Bonus: Familiarity with tools like Looker.
• Bonus: Experience buying media on TV, podcasts, Programmatic vendors.

Our Offer To You

• An inclusive culture strongly reflecting our core values: Act Like an Owner, Delight Our Customers and Earn the Respect of Others.
• The opportunity to make an impact and develop professionally by leveraging your unique strengths and participating in valuable learning experiences.
• Highly competitive compensation, benefits and rewards programs that encourage you to bring your best every day and be recognized for doing so.
• An engaging, people-first work environment offering work/life balance, employee resource groups, and social events to promote interaction and camaraderie.
• The targeted base pay range for this role is: $94,500 to $148,500 with this range reflecting differences in candidate knowledge, skills and experience.

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Why Make a Move to FICO?

At FICO, you can develop your career with a leading organization in one of the fastest-growing fields in technology today – Big Data analytics. You’ll play a part in our commitment to help businesses use data to improve every choice they make, using advances in artificial intelligence, machine learning, optimization, and much more.

FICO makes a real difference in the way businesses operate worldwide:

• Credit Scoring — FICO® Scores are used by 90 of the top 100 US lenders.

• Fraud Detection and Security — 4 billion payment cards globally are protected by FICO fraud systems.

• Lending — 3/4 of US mortgages are approved using the FICO Score.

Global trends toward digital transformation have created tremendous demand for FICO’s solutions, placing us among the world’s top 100 software companies by revenue. We help many of the world’s largest banks, insurers, retailers, telecommunications providers and other firms reach a new level of success. Our success is dependent on really talented people – just like you – who thrive on the collaboration and innovation that’s nurtured by a diverse and inclusive environment. We’ll provide the support you need, while ensuring you have the freedom to develop your skills and grow your career. Join FICO and help change the way business thinks!

Learn more about how you can fulfil your potential at

FICO promotes a culture of inclusion and seeks to attract a diverse set of candidates for each job opportunity. We are an equal employment opportunity employer and we’re proud to offer employment and advancement opportunities to all candidates without regard to race, color, ancestry, religion, sex, national origin, pregnancy, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. Research has shown that women and candidates from underrepresented communities may not apply for an opportunity if they don’t meet all stated qualifications. While our qualifications are clearly related to role success, each candidate’s profile is unique and strengths in certain skill and/or experience areas can be equally effective. If you believe you have many, but not necessarily all, of the stated qualifications we encourage you to apply.

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