Director of Marketing - Alta Vista

Job Description

Job Description

Principal Responsibilities: TECHNICAL

• Ensures the budgeted revenue goals are met or exceeded.
• Increases the number of referrals and admissions to meet revenue budgeted goals.
• Conducts sales calls to designated referral sources target in the quarterly marketing plan.
• Provides product development from information obtained through referral sources.
ADMINISTRATIVE
• Supports the overall goals of the Company and Center.
• Ensures information, i.e., clinical, financial referral, exchange, sufficient for completing admissions.
• Attends and, when appropriate, facilitates all Center marketing meetings and conferences.
• Attends all Company meetings, education and training sessions as required.
• Conducts Hospital on-site assessments if needed.
• Develops, coordinates, implements promotional events, i.e., Open House, advertising.
QUALIFICATIONS
• Bachelor’s Degree in Marketing, health care or related business field preferred.
• Knowledge of managed care industry, managed care hospital and physician referral networks.
• Minimum of 2 years direct health care sales experience with census and patient mix development
track record preferred.
• Professional appearance, enthusiasm, assertive behavior demonstrating ability to establish internal
and external relationships and a desire to succeed.
• Prefer experience in market research and product development.
• Prefer experience in conducting in house marketing meetings.
CONSUMER SERVICE
• Presents professional image to consumers through dress, behavior and speech.
• Adheres to Company standards for resolving consumer concerns.
• Ensures that all patient/resident rights are protected.