Email Marketing Specialist

Digital Communications SpecialistThe Digital Communications Specialist will help lead our efforts to develop a digital communications program that includes email, SMS, push notification and other opportunities to market to customers via multiple communication channels.Essential Functions:Drives interactive and innovative communications across online and mobile channels that support the company's marketing effortsDevelops and maintains best-in-class email marketing programsDevelops a long-term strategy to re-activate dormant email addressesContinues to find ways to grow and improve the performance of the one-to-one programManages email campaigns from start to finish (scheduling, project management, coding, testing, deployment); while working with various stakeholders (graphic designers, marketing and merchandising specialists, copywriters, etc.) to drive each email from ideation to completion.Analyzes the layout, graphics, text links and all other aspects of the emails to maximize the sales potential.Works across the Bass Pro Shops and Cabela's network to implement, execute and analyze email campaigns in order to increase customer retention and generate loyalty, particularly with our proprietary brands (i.e. Bass Pro Shops, Cabela's, RedHead, Ascend, World Wide Sportsman, etc.) through all sales channels (i.e. internet, catalog and retail).Works with IT and the Contact Center to develop order related emails and other communicationsAssists with the SMS program and push notification program as new marketing channels of communication for customersAssists in the development of short- and long-term customer data analysis plans; lead implementation of those plans to improve the performance of our digital communication strategiesIntegrates findings with market research department to maximize customer learning, acquisition and retention. Creates initial, and optimize, consumer segmentation scheme.Works with the business and technical teams in determining and implementing innovative solutions that meet business objectivesWork with our retail stores to implement communication between specific stores and their customersLeverages new technologies to contact customersALL OTHER DUTIES AS ASSIGNEDExperience/Qualifications:Background in Marketing, Mass Communications, or Public RelationsExperience with email marketing, SMS, or push notification messaging preferredExperience with Adobe Suite (Photoshop, Dreamweaver, and Illustrator) a plus.Experience with HTML and/or CSSExperience in database marketing and be grounded in segmentation, customer loyalty programs, email campaigns and data mining.Knowledge, Skills, and Ability:Excellent communication and project management skills requiredGood data evaluation skills with the ability to extract and interpret data from various sources to offer creative marketing and product solutions, and to solve complex issuesBasic knowledge of direct response/database marketing, customer relationship management, customer lifetime value, consumer behavior and motivationAbility to multi-task and be flexibleTravel Requirements:N/APhysical Requirements:Regularly performs computer work and sitsOccasionally walks and standsSeldom/never lifts up to 50lbs.Independent Judgement:Performs duties within scope of general company policies, procedures, and objectives. Analyzes problems and performs needs assessments. Uses judgment in adapting broad guidelines to achieve desired result. Regular exercise of independent judgment within accepted practices. Makes recommendations that affect policies, procedures, and practices.Full Time Benefits Summary: Enjoy discounts on retail merchandise, our restaurants, world-class resorts and conservation attractions!MedicalDentalVisionHealth Savings AccountFlexible Spending AccountVoluntary benefits401k Retirement SavingsPaid holidaysPaid vacationPaid sick timeBass Pro Cares FundAnd more!We will be accepting applications on an ongoing basis.Bass Pro Shops is an equal opportunity employer. Hiring decisions are administered without regard to race, color, creed, religion, sex, pregnancy, sexual orientation, gender identity, age, national origin, ancestry, citizenship status, disability, veteran status, genetic information, or any other basis protected by applicable federal, state or local law.Reasonable AccommodationsQualified individuals with known disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws. If you need a reasonable accommodation for any part of the application process, please visit your nearest location or contact us at View email address on click.appcast.io Pro Shops