SEO Specialist

SEO Specialist

As an SEO Specialist, you will be responsible for planning and implementing effective SEO strategies, drawing accurate conclusions from website data, and helping to support a small team of SEOs. This is a hands-on role, meaning you will be expected to work directly on tasks like research, labor planning, content development/publishing, and general website management and updates.

The ideal candidate has a strong background in agency SEO, exceptional analytical abilities, strong writing and editing capabilities, and excellent communication skills to interact with clients and team members about their website(s) and SEO needs. Must be able to take ownership of all projects assigned and perform standard SEO tasks with minimal instruction. Must be able to proactively anticipate the effects of implemented strategies.

This position will work four days in office in Nashville.

Responsibilities:

• Analyze website data and draw accurate conclusions to inform SEO strategies and decision-making.
• Develop and execute effective SEO strategies independently, ensuring high-quality results.
• Collaborate with clients to understand their website goals, requirements, and SEO objectives.
• Effectively communicate and coordinate SEO strategies with clients, providing routine updates and reports.
• Keep accurate time logs and task statuses using internal tracking systems
• Monitor and evaluate the performance of SEO campaigns, making necessary adjustments and improvements.
• Stay up-to-date with industry trends, search engine algorithm updates, and emerging SEO practices.
• Provide guidance and support to team members, when necessary.
• Collaborate with other departments, such as content creators and web developers, to optimize website performance.
• Continuously track and report on key SEO metrics, demonstrating the effectiveness of implemented strategies.

Qualifications:

• Bachelor's degree and/or professional experience in Marketing, Business, or a related field.
• Proven experience in interpreting and analyzing website data to drive SEO strategies.
• Knowledge of search engine algorithms and SEO best practices.
• Strong understanding of keyword research, on-page optimization, and link-building techniques.
• Experience in client-facing roles, with the ability to effectively communicate and consult with clients regarding their website(s) and SEO requirements.
• Demonstrated ability to independently execute SEO strategies and deliver high-quality results.
• Proficient in using SEO tools and analytics platforms (e.g., Google Analytics, Google Search Console, SEMrush, etc.).
• Leadership and teamwork skills, with the ability to delegate tasks and manage multiple projects simultaneously.
• Excellent verbal and written communication skills, with the ability to clearly articulate SEO concepts to both technical and non-technical audiences.
• Ability to work independently and see projects through each phase, from conception to completion, with minimal errors.

Preference:

• 2+ years of experience in SEO, preferably in an agency setting.