Principal Product Marketing Manager, Data & BI

About Actian Actian helps businesses put their data and AI strategy to work. Our portfolio spans high-performance databases, data management, and business intelligence (BI). We're expanding into AI-native capabilities across all of it, and we're early enough that the decisions you make here will shape how the market sees us. About the Role We're looking for a senior PMM who knows the data and BI space well enough to have opinions about it. You'll own go-to-market across two distinct motions. Our BI platform is your primary focus: net new acquisition in a competitive market, with a strong open-source community, and a growing AI story to tell. The database motion is renewal and retention, working closely with Customer Marketing and PM to keep a loyal, installed base engaged and expanding. If you've marketed a BI or analytics product, understand how AI is reshaping what buyers expect from data platforms, and want to work on something where AI is rewriting the category; this role is for you. Business Intelligence (Net New Acquisition) Develop and maintain positioning, differentiated messaging, and a cohesive narrative that connects our unique value to customer needs. Lead go-to-market for product launches from bill of materials through sales enablement. Create demand generation content targeting technical and business buyers: developers embedding reporting, data team leads, and analytics buyers evaluating platforms. Build and deliver internal enablement materials and training: product tours, email cadences, pitch materials, customer stories, and demo scripts. Create sales plays and campaigns that drive adoption and pipeline impact. Partner with R&D to shape roadmap and articulate our AI story, including agentic workflows, AI-driven data enrichment, natural language dashboard creation, and automated insights. Monitor competitive landscape and provide strategic recommendations for product positioning and PM roadmap input. Actian Databases (Retention & Renewal) Partner with Customer Marketing and PM on the retention content calendar: webinars, user days, roadmap workshops, and expansion plays. Bring new features to market and build enablement materials that sharpen renewal conversations around AI capabilities. Translate roadmap updates into customer-facing messaging that reinforces value at renewal time. Cross‑Portfolio Contribute to Actian’s broader AI narrative as we build out agentic, MCP-connected, and LLM‑ready capabilities across product lines. Create messaging and content for cross‑sell expansion programs within the Actian portfolio. Requirements 6-10 years of PMM experience in enterprise software, with meaningful time in data, analytics, BI, or adjacent categories. Experience marketing a BI or analytics product directly. Background marketing to analytics teams, data engineers, and application developers. Familiarity with how AI capabilities are reshaping BI product roadmaps and buyer expectations. Experience with open-source communities, free trials and product‑led growth models. Hands‑on experience with AI tools and workflow automation. #J-18808-Ljbffr Actian Corporation