Director, Education Engagement Marketing

The OpportunityWe are seeking a strategic and execution-focused Director of Marketing to lead faculty engagement across the Education segment.In this role, you will support post-sale engagement through digital demand generation alongside specialized high-touch events. You will lead a group in crafting marketing approaches that build interest and engagement for Adobe tools, ultimately driving usage with students.This is a high-impact leadership role that requires strong cross-functional collaboration among Product Marketing, Customer Success Management, Community, and Sales.What You’ll DoDigital Marketing & High-Touch EventsDefine a full-funnel marketing strategy with a strong focus on digital channels to drive awareness, engagement, and usage of Adobe toolsPartner closely with analytics teams to define success metrics (e.g., monthly active use, feature adoption, engagement depth) and continuously optimize performanceDeploy AI solutions to improve efficiencies within the team and expand digital marketing and intent signals from customer accountsAlign with Sales and Customer Success to ensure marketing programs support account growth and retention goalsCustomer Use Case ContentLead the development of education-specific use cases that demonstrate real-world value of Adobe toolsDirect a team of subject matter experts to find, craft, and amplify customer examples and produce high-quality content across formats (case studies, playbooks, tutorials, campaigns)Partner with Product Marketing to align messaging with the product roadmapLeadership, Cross-Functional Collaboration & AI EvangelismLead, mentor, and grow a high-performing marketing team and influence senior collaborators by providing clear insights, strategy, and performance reportingCollaborate across global and regional teams to ensure consistent yet locally relevant executionLead the adoption of AI tools across the team and cultivate a strong culture of experimentationSkills Needed to SucceedOver 10 years in marketing, with extensive experience in digital marketing or demand generationProven track record of driving product adoption, engagement, or usage growth—ideally in SaaS or subscription modelsExperience leading and developing high-performing teamsOutstanding collaborator across multiple functions with the capability to influence without formal authorityStrong storytelling skills—able to translate complex products into clear, compelling value propositionsExperience applying AI tools to boost efficiencies throughout marketing, demand generation, and lead scoringPreferred to have experience in marketing within the Education segmentAbout AdobeAdobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours. Let’s Adobe togetherAt Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email View email address on click.appcast.io or call View phone number on click.appcast.io. AI Use Guidelines for Interviews:Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.At Adobe, we empower employees to innovate with AI — and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience.Expected Pay Range:Our compensation reflects the cost of labor across several  U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $170,000 -- $320,000 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process. In California, the pay range for this position is $221,000 - $320,000 In New York, the pay range for this position is $221,000 - $320,000 In Washington, the pay range for this position is $198,000 - $286,650 At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.State-Specific Notices:California:Fair Chance OrdinancesAdobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.Colorado:Application Window NoticeIf this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.Massachusetts:Massachusetts Legal NoticeIt is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.SummaryLocation: San Francisco; Austin; San Jose; Seattle; New YorkType: Full time