Marketing Manager

Marketing Manager, North America

Location: New York, NY

At BabyBjörn, we believe that having a baby should open up new possibilities, not put life on hold. Through thoughtfully designed products, we help families enjoy everyday life with their little ones.

We are looking for a Marketing Manager, North America to lead our marketing team and serve as head of marketing for the North American market. Reporting to the General Manager of North America, you will set direction for an experienced team of channel managers, while personally leading retailer and B2B marketing where you will be most hands-on.

The role has two sides. Across the full marketing mix, you lead through others: setting priorities, aligning local plans with our global brand and marketing strategy, and helping a capable team do their best work. In retailer marketing, you roll up your sleeves: building joint marketing plans with the sales team to support key retail partners, activating retailer programs, and owning the results. You will represent marketing within our North American organization and act as the brand’s marketing voice with retailers, distributors, and other external partners.

We are looking for a collaborative and engaging leader who combines strong marketing expertise with a practical, can-do attitude. Someone who enjoys working across teams and markets, knows when to set direction and when to get into the details, and can turn a shared strategy into local impact.

What you will do

Lead the team and the plan

• Lead the North American marketing team — set direction, create alignment, and coach and develop a team spanning Performance Marketing, eCommerce, Social, Partnerships, and Trade Merchandising.
• Oversee the full local marketing mix — ensure that trade marketing, performance marketing, social media, PR, influencer marketing, e-commerce, and email work together to build brand awareness and support commercial growth.
• Own the North American marketing plan and budget — translate global priorities into clear local goals, strategies and activities that support brand and business objectives, while making smart use of available resources.
• Bring the BabyBjörn brand to life locally — drive brand awareness and ensure our global brand identity is consistently and effectively activated across the market.
• Connect global strategy with local execution — act as the key North American marketing contact for global go-to-market initiatives and brand campaigns and synthesize market feedback, opportunities, and challenges into clear, actionable input that helps inform global decisions.
• Represent marketing in the local organization — partner closely with Sales to align priorities, share knowledge, and identify opportunities across the business.

Own retailer marketing

• Lead retailer and B2B marketing — build and execute joint marketing plans with key retail partners, manage co-op and marketing development funds, and develop retailer-specific campaigns, content, and activations.
• Be BabyBjörn’s marketing voice with retail partners — represent our marketing agenda with major retailers, distributors, and other partners, and turn joint initiatives into measurable sell-through.
• Support trade marketing, trade shows, and events — work closely with our Trade Merchandising Manager to concept and deliver trade shows, events, and other market-facing initiatives.

Your team

You will oversee a team of five that spans eCommerce, Performance Marketing, Social, Partnerships, and Trade Merchandising. Each owns their area day to day; your role is to set direction, connect the work, and remove obstacles while personally taking the lead on retailer marketing.

Who you are

You are an experienced marketing professional and people leader who enjoys bringing people together, creating clarity and getting things done. You are confident representing marketing at a senior level, and comfortable getting deep into the details — especially with retail partners — while trusting experienced managers to own their channels.

You thrive in a lean organization where resources are focused, priorities matter, and everyone contributes. You are happy to move between strategic discussions, stakeholder management, and hands-on retailer work.

You understand that strong local marketing is built on both a clear global brand direction and thoughtful local activation. You are comfortable working within an established global strategy and brand identity, using your market knowledge and creativity to make them relevant and effective for North American consumers and retail partners.

You know when to challenge, when to offer a different perspective, and when to align and move forward.

We believe you bring

• Proven, hands-on experience in retailer, trade, or shopper marketing with national retailers across mass, specialty, and online channels, including joint business planning, co-op/MDF management and retailer campaign activation, ideally within a consumer brand environment.
• 5+ years of marketing experience, including experience leading channel specialists and managing priorities across multiple stakeholders.
• Experience translating brand strategy and campaign concepts into effective local marketing plans and activations.
• Strong commercial understanding and the ability to connect marketing activities to broader business objectives.
• The ability to balance strategic thinking with practical delivery, and to prioritize effectively within a lean team and budget.
• Excellent communication and stakeholder management skills, with the ability to engage and influence both senior leaders and operational teams.
• A collaborative, solution-oriented mindset and the confidence to share market insights, raise concerns constructively and make decisions.

Why BabyBjörn

At BabyBjörn, you will be part of an international brand with a clear identity, a strong heritage, and a genuine purpose: to make everyday life easier for families with young children.

You will have the opportunity to shape how our brand connects with consumers and retail partners across North America, working closely with colleagues in New York and across our global organization. It’s an opportunity to take broad ownership, make a tangible difference, and see the direct impact of your work.

If you enjoy building strong teams, working collaboratively, and turning a shared vision into meaningful market impact, we would love to hear from you!

BabyBjörn is an equal opportunity employer and complies with all applicable federal, state and local fair employment practices laws. BabyBjörn does not discriminate based on race, color, sex, sexual orientation, gender identity or expression, transgender status, religion, creed, ancestry or national origin, citizenship, age, disability, marital or familial status, military status, genetic information or testing, pregnancy or lactating mother status, or any other legally protected status under state or local law. This policy applies to all employment actions including, but not limited to, recruitment, selection, training, promotion, transfer, layoff, termination, or job-related social or recreational programs.