Head of B2B Marketing

Booking Holdings (NASDAQ: BKNG) is the world leader in online travel and services, operating brands such as Booking.com, Priceline, Agoda, KAYAK and OpenTable. We develop advanced AI, machine learning and other innovative technologies to simplify and personalize the travel experience worldwide.

Role Summary

Reporting directly to the Chief Commercial Officer of B2B, the Head of B2B Marketing will design, launch, and scale the marketing functions for the newly established Booking Partner Division. The role is responsible for brand strategy, demand generation, partner marketing and the execution of a global, data‑driven marketing program that delivers measurable revenue impact.

Responsibilities

• Brand and Market Positioning – Define the B2B brand identity, positioning and messaging architecture from the ground up; establish a differentiated POV in the B2B travel market and leverage Booking Holdings’ brands across all channels. Track brand equity with structured measurement and set year‑on‑year targets for awareness, relevance and preference.
• Demand Generation & Partner Acquisition – Build a scalable demand‑generation engine that drives measurable marketing contribution to commercial growth. Own the full acquisition funnel, set targets for pipeline, lead‑to‑close conversion rates and cost per qualified partner lead. Experiment rapidly across channels—including events, content syndication, paid search, LinkedIn, programmatic and ABM—and iterate based on clear attribution and post‑campaign analysis.
• Partner Marketing – Driving Demand Through Partners – Design and execute partner marketing programs that help B2B partners grow their own customer base. Deliver co‑branded and white‑label assets, activation playbooks, and robust partner lifecycle strategies. Build a mature partner measurement framework and a content strategy that elevates the B2B presence with decision‑makers and influencers.

Qualifications

• B2B Marketing Leadership – Significant senior marketing leadership experience in B2B, platform, SaaS, travel, technology or complex commercial environments. Proven success building and scaling B2B marketing functions across brand, demand generation, product marketing, lifecycle/CRM and partner marketing.
• Data, Performance & Operations – Deep analytical skill set and comfort operating in data‑driven businesses. Expertise in marketing performance measurement, attribution, segmentation, lifecycle analytics and marketing technology.
• Leadership & Influence – Inspirational style, experience managing global teams and influencing senior stakeholders across functions. Strong stakeholder‑management skills and the ability to align product, commercial, regional and executive leaders around a shared marketing agenda.

Core Competencies & Mindset

• Commercially astute, results‑driven and customer‑centric.
• Balances high‑level strategic vision with hands‑on execution.
• Collaborative, forward‑leaning and thrives in cross‑cultural environments.
• Values‑driven leadership that prioritizes inclusive growth.

Operating Principles

• Build and measure at speed – test hypotheses and measure results immediately.
• Commercial rigor – treat marketing spend as a measurable investment and optimize by ROI.
• Impact over activity – focus on exceeding targets, not just managing initiatives.
• Entrepreneurial spirit – build the B2B unit from the ground up.
• Holistic curiosity – understand the full ecosystem and drive external innovation.

Salary and Benefits

Base salary range for the NYC‑metro area: $204,000–$306,000. Eligibility for an annual bonus and equity grant. Comprehensive benefits program covering health, wellness, retirement, tuition and fitness reimbursement, discounts and other perks.

EEO Statement

Booking Holdings is an equal‑opportunity employer in accordance with all applicable federal, state and local laws. We guarantee equal employment opportunity to all employees and applicants in all employment phases, including recruitment, hiring, training, compensation, promotion and termination. Booking Holdings welcomes job seekers of all backgrounds, including individuals with disabilities and veterans.