Head - B2B Marketing | Top Fintech

Head B2B Marketing – Top FinTech

Location: New York, NY

Experience: 14+ years

Function: Marketing | Growth Marketing | Product Marketing | Demand Generation | Go-to-Market

Industry: FinTech | Financial Technology | Private Markets | Private Credit | Capital Markets | B2B SaaS | Financial Data

If you think you are the right match for the following opportunity, apply after reading the complete description.

About the Opportunity

We are undertaking a confidential search for a Head of B2B Marketing role for a high-growth, global financial technology serving leading financial institutions and institutional investors across international markets.

As the business enters its next phase of growth and institutionalization, the organization is looking to appoint a senior marketing leader who can transform Marketing from a traditional brand, communications and events function into a commercially driven revenue and growth engine

This is a strategic leadership opportunity for a Head of B2B Marketing, VP Marketing, SVP Marketing, Chief Marketing Officer (CMO), Global Marketing Leader or B2B Marketing Leader who has built and scaled marketing organizations in FinTech, Financial Services Technology, B2B SaaS, Capital Markets Technology, Private Markets Technology, Financial Data or Enterprise Technology environments.

The Role

The Head of B2B Marketing will own the global marketing strategy and will be responsible for building a measurable and commercially aligned marketing function across Demand Generation, Product Marketing, Content Marketing, Digital Marketing, Account-Based Marketing (ABM), Thought Leadership, Brand, Communications, Events and Sales Enablement

The role will work closely with Sales, Business Development, Product, senior leadership and commercial teams to create demand, generate qualified pipeline, strengthen market positioning, accelerate sales cycles and contribute directly to revenue growth.

The successful candidate will lead and mentor an established India-based marketing team with capabilities across content, digital marketing, events, brand and communications , providing strategic direction and creating a stronger operating cadence and commercial orientation.

Key Responsibilities

1. Marketing Strategy & Go-to-Market
2. Develop and own the overall Global Marketing Strategy and Go-to-Market (GTM) Strategy
3. Build Marketing as a measurable contributor to pipeline generation, revenue growth and commercial effectiveness
4. Define the company's market positioning, category narrative, value proposition, messaging and differentiation
5. Develop market-facing thought leadership and point-of-view (POV) across relevant industry segments.
6. Translate customer insights, buyer behaviour, market trends, competitive intelligence and industry dynamics into actionable marketing strategies.
7. Identify new markets, segments, personas and product marketing opportunities to support growth and commercialization.
8. Partner with Product and Commercial teams on product positioning, product launches and go-to-market initiatives

1. Demand Generation & Revenue Marketing
2. Own the Demand Generation / Demand Gen strategy across global markets.
3. Build scalable Inbound Marketing, Lead Generation and Pipeline Generation programs.
4. Develop strategies to increase Marketing Qualified Leads (MQLs), Sales Qualified Leads (SQLs), qualified opportunities and revenue contribution
5. Establish clear Marketing-to-Sales funnel management and conversion metrics.
6. Drive Revenue Marketing / Growth Marketing initiatives aligned to commercial priorities.
7. Build and optimize lead nurturing, campaign management and marketing automation programs.
8. Develop robust Marketing Attribution frameworks to measure Marketing's contribution to pipeline, bookings and revenue.
9. Use marketing analytics and performance data to continuously improve ROI and marketing effectiveness

1. Account-Based Marketing & Customer Engagement
2. Develop and scale Account-Based Marketing (ABM) strategies for priority institutional and enterprise accounts.
3. Build targeted campaigns around key accounts, industries, buyer personas and decision-makers
4. Develop differentiated marketing programs for enterprise clients and financial institutions
5. Partner with Sales / Business Development to identify account-level opportunities and create account-based demand generation
6. Drive targeted client engagement, industry activation and relationship-building programs

1. Product Marketing & Sales Enablement
2. Develop compelling Product Marketing strategies for technology and financial solutions.
3. Translate complex technology, data and financial solutions into clear customer-centric value propositions and messaging
4. Develop sales enablement, pitch materials, presentations, case studies, solution briefs, brochures and client-facing collateral
5. Create structured processes to convert market intelligence and customer insights into commercial collateral
6. Equip Sales and Business Development teams with relevant content to support lead conversion, sales acceleration and deal closure
7. Partner with Product teams to identify customer needs, competitive differentiation and market opportunities

1. Content, Thought Leadership & Brand
2. Lead the Content Marketing and Thought Leadership agenda across global markets.
3. Develop high-quality industry reports, whitepapers, research, insights, case studies, newsletters and executive content
4. Strengthen the organization's brand positioning and market visibility within the financial technology ecosystem.
5. Drive digital marketing, social media, webinars, industry events and targeted marketing campaigns
6. Industry: FinTech | Financial Technology | Private Markets | Private Credit | Capital Markets | B2B SaaS | Financial Data0Industry: FinTech | Financial Technology | Private Markets | Private Credit | Capital Markets | B2B SaaS | Financial Data1Industry: FinTech | Financial Technology | Private Markets | Private Credit | Capital Markets | B2B SaaS | Financial Data2Industry: FinTech | Financial Technology | Private Markets | Private Credit | Capital Markets | B2B SaaS | Financial Data3Industry: FinTech | Financial Technology | Private Markets | Private Credit | Capital Markets | B2B SaaS | Financial Data4Industry: FinTech | Financial Technology | Private Markets | Private Credit | Capital Markets | B2B SaaS | Financial Data5Industry: FinTech | Financial Technology | Private Markets | Private Credit | Capital Markets | B2B SaaS | Financial Data6Industry: FinTech | Financial Technology | Private Markets | Private Credit | Capital Markets | B2B SaaS | Financial Data7Industry: FinTech | Financial Technology | Private Markets | Private Credit | Capital Markets | B2B SaaS | Financial Data8Industry: FinTech | Financial Technology | Private Markets | Private Credit | Capital Markets | B2B SaaS | Financial Data9

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   9About the Opportunity0About the Opportunity1About the Opportunity2About the Opportunity3About the Opportunity4About the Opportunity5About the Opportunity6About the Opportunity7About the Opportunity8About the Opportunity9

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   9We are undertaking a confidential search for a Head of B2B Marketing role for a high-growth, global financial technology serving leading financial institutions and institutional investors across international markets0We are undertaking a confidential search for a Head of B2B Marketing role for a high-growth, global financial technology serving leading financial institutions and institutional investors across international markets1We are undertaking a confidential search for a Head of B2B Marketing role for a high-growth, global financial technology serving leading financial institutions and institutional investors across international markets2We are undertaking a confidential search for a Head of B2B Marketing role for a high-growth, global financial technology serving leading financial institutions and institutional investors across international markets3We are undertaking a confidential search for a Head of B2B Marketing role for a high-growth, global financial technology serving leading financial institutions and institutional investors across international markets4We are undertaking a confidential search for a Head of B2B Marketing role for a high-growth, global financial technology serving leading financial institutions and institutional investors across international markets5We are undertaking a confidential search for a Head of B2B Marketing role for a high-growth, global financial technology serving leading financial institutions and institutional investors across international markets6We are undertaking a confidential search for a Head of B2B Marketing role for a high-growth, global financial technology serving leading financial institutions and institutional investors across international markets7We are undertaking a confidential search for a Head of B2B Marketing role for a high-growth, global financial technology serving leading financial institutions and institutional investors across international markets8We are undertaking a confidential search for a Head of B2B Marketing role for a high-growth, global financial technology serving leading financial institutions and institutional investors across international markets9.

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   9As the business enters its next phase of growth and institutionalization, the organization is looking to appoint a senior marketing leader who can transform Marketing from a traditional brand, communications and events function into a commercially driven revenue and growth engine0As the business enters its next phase of growth and institutionalization, the organization is looking to appoint a senior marketing leader who can transform Marketing from a traditional brand, communications and events function into a commercially driven revenue and growth engine1As the business enters its next phase of growth and institutionalization, the organization is looking to appoint a senior marketing leader who can transform Marketing from a traditional brand, communications and events function into a commercially driven revenue and growth engine2As the business enters its next phase of growth and institutionalization, the organization is looking to appoint a senior marketing leader who can transform Marketing from a traditional brand, communications and events function into a commercially driven revenue and growth engine3As the business enters its next phase of growth and institutionalization, the organization is looking to appoint a senior marketing leader who can transform Marketing from a traditional brand, communications and events function into a commercially driven revenue and growth engine4As the business enters its next phase of growth and institutionalization, the organization is looking to appoint a senior marketing leader who can transform Marketing from a traditional brand, communications and events function into a commercially driven revenue and growth engine5As the business enters its next phase of growth and institutionalization, the organization is looking to appoint a senior marketing leader who can transform Marketing from a traditional brand, communications and events function into a commercially driven revenue and growth engine6As the business enters its next phase of growth and institutionalization, the organization is looking to appoint a senior marketing leader who can transform Marketing from a traditional brand, communications and events function into a commercially driven revenue and growth engine7As the business enters its next phase of growth and institutionalization, the organization is looking to appoint a senior marketing leader who can transform Marketing from a traditional brand, communications and events function into a commercially driven revenue and growth engine8As the business enters its next phase of growth and institutionalization, the organization is looking to appoint a senior marketing leader who can transform Marketing from a traditional brand, communications and events function into a commercially driven revenue and growth engine9

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   9This is a strategic leadership opportunity for a Head of B2B Marketing, VP Marketing, SVP Marketing, Chief Marketing Officer (CMO), Global Marketing Leader or B2B Marketing Leader who has built and scaled marketing organizations in FinTech, Financial Services Technology, B2B SaaS, Capital Markets Technology, Private Markets Technology, Financial Data or Enterprise Technology environments0This is a strategic leadership opportunity for a Head of B2B Marketing, VP Marketing, SVP Marketing, Chief Marketing Officer (CMO), Global Marketing Leader or B2B Marketing Leader who has built and scaled marketing organizations in FinTech, Financial Services Technology, B2B SaaS, Capital Markets Technology, Private Markets Technology, Financial Data or Enterprise Technology environments1This is a strategic leadership opportunity for a Head of B2B Marketing, VP Marketing, SVP Marketing, Chief Marketing Officer (CMO), Global Marketing Leader or B2B Marketing Leader who has built and scaled marketing organizations in FinTech, Financial Services Technology, B2B SaaS, Capital Markets Technology, Private Markets Technology, Financial Data or Enterprise Technology environments2This is a strategic leadership opportunity for a Head of B2B Marketing, VP Marketing, SVP Marketing, Chief Marketing Officer (CMO), Global Marketing Leader or B2B Marketing Leader who has built and scaled marketing organizations in FinTech, Financial Services Technology, B2B SaaS, Capital Markets Technology, Private Markets Technology, Financial Data or Enterprise Technology environments3This is a strategic leadership opportunity for a Head of B2B Marketing, VP Marketing, SVP Marketing, Chief Marketing Officer (CMO), Global Marketing Leader or B2B Marketing Leader who has built and scaled marketing organizations in FinTech, Financial Services Technology, B2B SaaS, Capital Markets Technology, Private Markets Technology, Financial Data or Enterprise Technology environments4This is a strategic leadership opportunity for a Head of B2B Marketing, VP Marketing, SVP Marketing, Chief Marketing Officer (CMO), Global Marketing Leader or B2B Marketing Leader who has built and scaled marketing organizations in FinTech, Financial Services Technology, B2B SaaS, Capital Markets Technology, Private Markets Technology, Financial Data or Enterprise Technology environments5This is a strategic leadership opportunity for a Head of B2B Marketing, VP Marketing, SVP Marketing, Chief Marketing Officer (CMO), Global Marketing Leader or B2B Marketing Leader who has built and scaled marketing organizations in FinTech, Financial Services Technology, B2B SaaS, Capital Markets Technology, Private Markets Technology, Financial Data or Enterprise Technology environments6This is a strategic leadership opportunity for a Head of B2B Marketing, VP Marketing, SVP Marketing, Chief Marketing Officer (CMO), Global Marketing Leader or B2B Marketing Leader who has built and scaled marketing organizations in FinTech, Financial Services Technology, B2B SaaS, Capital Markets Technology, Private Markets Technology, Financial Data or Enterprise Technology environments7This is a strategic leadership opportunity for a Head of B2B Marketing, VP Marketing, SVP Marketing, Chief Marketing Officer (CMO), Global Marketing Leader or B2B Marketing Leader who has built and scaled marketing organizations in FinTech, Financial Services Technology, B2B SaaS, Capital Markets Technology, Private Markets Technology, Financial Data or Enterprise Technology environments8This is a strategic leadership opportunity for a Head of B2B Marketing, VP Marketing, SVP Marketing, Chief Marketing Officer (CMO), Global Marketing Leader or B2B Marketing Leader who has built and scaled marketing organizations in FinTech, Financial Services Technology, B2B SaaS, Capital Markets Technology, Private Markets Technology, Financial Data or Enterprise Technology environments9.

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   9The Role0The Role1The Role2The Role3The Role4The Role5The Role6The Role7The Role8The Role9

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