Director of Sales & Marketing

When you join THE AVALON OF COMMERCE TOWNSHIP, you step into a community built on extraordinary hospitality and life-changing service — and you take the lead role in driving its growth. Your mission: reach and maintain maximum occupancy by owning every inch of the sales funnel. This is not a status-quo role. This is not an entry-level sales job. This is a high-stakes, high-impact position built for a closer — someone who thrives on urgency, pressure, and results. Why High-Performing Closers Choose This Role You control strategy + execution — full autonomy in how you build the funnel and close. Your performance drives the community’s financial success — immediate and visible impact. Aggressive commission + milestone bonuses — the faster you fill the building, the more you earn. Your High-Impact Responsibilities Own Every Stage of the Sales Cycle Manage inquiries, cold calls, tours, follow-ups, and move-ins — you are the engine behind occupancy. Maintain occupancy at or above budgeted levels month after month. Speed = Your Advantage Respond to all inquiries immediately; speed-to-lead is your competitive edge. Build a Referral Power Network Rapidly develop relationships with discharge planners, elder law attorneys, financial advisors, physicians, and other top referral sources. High-Conversion Event Strategy Lead tours, community events, and closing events designed to secure deposits on the spot. Relentless Funnel Management Track inquiries, tours, follow-up, move-ins, and outreach in CRM; ensure every lead has a “next step.” Identify funnel gaps and execute fast, creative solutions to increase conversions. Who You Need to Be A Senior Living Sales Expert Minimum 5 years in sales or comparable senior living experience, with verifiable occupancy or sales success. A Closer With Emotional Intelligence You can navigate family dynamics and confidently drive to “yes.” Data-Driven & CRM-Obsessed You live in Salesforce and use metrics to fix leaks fast. Hospitality-Focused You embody the Avalon culture of customer service and resident-first care. Compensation & Rewards Competitive salary Aggressive commission structure tied to speed + volume Move-in bonuses and milestone bonuses at key occupancy targets This Role Is Built for a Sales Athlete. If you’re the type of closer who thrives on urgency, competition, and fast results — and you love the impact senior living has on families — you belong at THE AVALON OF COMMERCE TOWNSHIP Pay Range: Starting Salary $75,000+ and monthly and quarterly earnings Top performers can significantly exceed On Target Earnings through sustained occupancy growth. Responsibilities Job Info Job Identification 38685 Job Category Sales & Marketing Posting Date 08/04/2026, 04:36 PM Degree Level Bachelor's Degree Job Schedule Full time Locations 2500 Martin Pkwy, Commerce Township, MI, 48390, US #J-18808-Ljbffr