Edge & Physical AI HW Product Manager/Director

**Job Responsibilities:*** Define and maintain the multi-generational hardware roadmap across discrete NPUs (Ara series), i.MX-integrated NPU IP, and chiplet-based scale-out architectures* Translate customer requirements and competitive intelligence into silicon product specifications including performance targets (TOPS, TOPS/W, TOPS/sq.mm), memory architecture, power, I/O, packaging, safety and process node decisions* Drive product definition through architecture review, design partitioning, and feature tradeoff decisions in close collaboration with silicon architects and engineering leads* Own the business case for each hardware product — BOM cost, ASP, gross margin targets, volume projections, and NPV — and present investment recommendations to executive leadership* Lead make-vs-buy-vs-IP-license assessments for new capabilities including MAC array architectures like in-memory compute, non-uniform memory subsystems, memory architectures and interconnect IP like UCIe* Define chiplet strategy for scale-out NPU configurations — including die partitioning, die-to-die interface selection, and multi-chip package requirements to support larger model inference workloads* Partner with the i.MX, S32 SoC, i.MCU, and RT product teams to define NPU IP integration requirements, including power domains, bus interfaces, memory bandwidth allocation, software-hardware co-design constraints, SoC bring-up, and debugging.* Drive early access and customer sampling programs; gather validated product requirements from lead customers and feed them into architecture decisions before freeze* Own the competitive benchmarking framework — track competing NPU silicon from Qualcomm, Nvidia, RockChip, Hailo, Axelera, Ambarella, and others; define differentiation strategy on formfactors, performance, power, cost, safety, support and software ecosystem* Manage product lifecycle from definition through ramp, sustaining, and EOL — including customer transition plans across generations* Represent the NPU hardware portfolio to NXP executive leadership, customers, partners, and at industry events* Co-own SW development of dNPU, integrated and chiplet based designs w/ the SW product manager* Develop end-to-end system solutions and demonstration platforms for hardware and software developers at industry events and conferences.**Job Qualifications:*** 10+ years of product management or product strategy experience in semiconductor or silicon IP, with direct ownership of hardware product definition and roadmap* Hands-on experience defining silicon product specifications — performance targets, memory architecture, power envelopes, packaging, and process node decisions* Strong understanding of SoC and IP integration — experience defining IP for integration into a host processor or SoC is strongly preferred* Familiarity with chiplet architectures and multi-chip interconnect standards (UCIe, BoW, or equivalent) is a significant plus* Track record of driving design wins and customer adoption across multiple product generations* Ability to build and defend business cases including BOM cost, ASP, gross margin, and market sizing* Experience with competitive analysis and differentiation strategy in a fast-moving semiconductor segment* Strong cross-functional leadership skills — ability to drive alignment across architecture, engineering, sales, marketing, and executive stakeholders* Excellent written and verbal communication skills; able to represent complex technical tradeoffs to both engineering teams and executive audiences**Good to have:*** Direct experience in AI/ML inference silicon — NPU, GPU, or inference accelerator product management* Familiarity with inference workloads including CNNs, transformers, LLMs, and VLM variants deployed at the edge* Experience working with ODMs, OEMs, and contract manufacturers on board design, system integration, and production* Background in industrial, automotive, or embedded edge markets* MBA or advanced degree in Electrical Engineering, Computer Engineering, or related discipline #J-18808-Ljbffr