Social Media Manager - Hunting, Wildlife & Travel

Social Media Manager – Hunting, Wildlife & Travel

Remote (U.S.-Based) | Travel Required | $50,000–$60,000 Base + Growth Opportunity

Ready to Turn Great Stories Into Social Media That Gets Attention?

We're looking for a creative, strategic, and highly driven Social Media Manager to help grow our brands across hunting, wildlife, travel, outdoor experiences, and lifestyle content.

This is not a traditional social media scheduling role.

We're looking for someone who understands what makes people stop scrolling, watch, engage, share, and take action . You’ll help develop social media strategies, create and curate compelling content, manage multiple platforms, build engaged communities, and turn real-world experiences into content that drives brand awareness and growth.

If you live and breathe social media, understand the outdoor and hunting audience, and know how to turn authentic experiences into compelling digital content, we'd love to meet you.

About the Opportunity

This role will help manage the social media presence of a growing portfolio of brands focused on hunting, wildlife, travel, outdoor experiences, and lifestyle content .

You'll work closely with leadership, content creators, hosts, and other team members to develop and execute social media strategies across platforms such as Instagram, Facebook, TikTok, YouTube, and other emerging channels .

You'll have significant creative freedom and the opportunity to help shape the voice, personality, and digital presence of the brands.

This is a high-impact role for someone who wants to take ownership, move quickly, experiment with new ideas, and directly contribute to audience and business growth.

What You'll Do

Develop & Execute Social Media Strategy

• Develop and execute social media strategies across multiple platforms
• Create content calendars and manage daily publishing schedules
• Identify trends, emerging platforms, and opportunities to increase reach and engagement
• Adapt content to maximize performance on each individual platform
• Continuously test new content formats, messaging, hooks, and creative approaches

Create & Curate Compelling Content

• Create engaging posts, Reels, Stories, short-form videos, graphics, captions, and other social content
• Repurpose existing video, photography, podcasts, and long-form content into social-first assets
• Identify the strongest moments from larger content libraries and turn them into high-performing social posts
• Write compelling captions, headlines, hooks, and calls-to-action
• Collaborate with video and creative teams to develop content specifically for social media

Grow & Engage Audiences

• Build and manage highly engaged online communities
• Respond to comments, messages, and audience interactions
• Develop strategies to increase followers, engagement, shares, and organic reach
• Monitor audience sentiment and identify opportunities for deeper engagement
• Help turn followers into customers, advocates, and loyal members of the brand community

Analyze Performance

• Track social media performance and audience growth
• Monitor KPIs including reach, engagement, views, follower growth, traffic, and conversions
• Analyze what content performs best and use those insights to improve future content
• Provide regular performance reports and recommendations to leadership
• Use data to continually refine the social media strategy

Leverage AI & Emerging Technology

• Utilize AI tools to accelerate content creation, research, ideation, editing, scheduling, and analytics
• Experiment with emerging social media tools and technologies
• Identify opportunities to improve efficiency through automation and AI
• Stay current with changes to social algorithms, features, trends, and best practices

Support Travel & On-Location Content

• Travel periodically to hunting destinations, outdoor events, and other experiences
• Capture social-first content in the field using mobile devices and cameras
• Identify spontaneous moments and behind-the-scenes opportunities
• Work with hosts, founders, guests, and influencers to create authentic content

What We're Looking For

Required Qualifications

• 2+ years of professional social media management or content marketing experience
• Demonstrated success growing social media audiences and engagement
• Strong understanding of Instagram, Facebook, TikTok, YouTube, and other major social platforms
• Excellent writing, editing, and communication skills
• Strong understanding of social media trends, algorithms, and content strategy
• Experience creating short-form video and social-first content
• Strong visual storytelling instincts
• Experience with social media scheduling, analytics, and management tools
• Comfortable using AI tools to improve content creation and productivity
• Strong organizational and project management skills
• Ability to work independently in a remote environment
• Willingness to travel periodically throughout the United States

Ideal Candidate Traits

You are:

• Creative – You naturally see content opportunities everywhere
• Social-native – You understand what makes people stop scrolling
• Fast-moving – You can turn an idea into published content quickly
• Data-driven – You care about results, not vanity metrics
• Resourceful – You can figure things out without waiting for instructions
• Entrepreneurial – You take ownership and look for ways to improve
• Authentic – You understand the voice and culture of hunting, wildlife, travel, and outdoor audiences
• Curious – You're constantly learning new platforms, tools, trends, and technologies

Why You'll Love This Role

Make a Visible Impact

Your work will directly influence audience growth, brand awareness, engagement, and customer acquisition.

Remote Flexibility

Work remotely from anywhere in the United States while traveling periodically to exciting destinations and experiences.

Creative Freedom

Bring your ideas to the table. Test new concepts, experiment with trends, and help shape the future of the brands' digital presence.

Career Growth

This role offers significant opportunities to grow into expanded social media, content, marketing, or digital leadership responsibilities as the organization continues to grow.

Work in an Authentic Industry

Create content around hunting, wildlife, travel, outdoor experiences, and the people who are passionate about them.

Compensation & Benefits

• Base salary: $50,000–$60,000
• Performance-based advancement opportunities
• Clear pathway for increased responsibility and compensation
• Fully remote work environment
• Travel opportunities across the U.S.
• Direct collaboration with executive leadership
• Opportunity to help build and shape a growing media and content operation

How to Apply

Show us what you can do.

Please provide examples of social media accounts, campaigns, content, or projects you've managed or contributed to.

Be prepared to discuss:

• Your approach to growing a social media audience
• Your favorite platforms and why
• Examples of content you've created that performed exceptionally well
• How you use analytics to improve content
• AI tools and technology you currently use
• How you identify trends and turn them into content
• How you would build a social media strategy for a hunting and outdoor brand

We're looking for someone who can demonstrate creativity, speed, strategic thinking, and measurable results.

If you're ready to build an audience, create compelling content, and make an impact, we want to hear from you.