Martech Lead
$106.23k - $145kCapgemini
- Martech LeadNew YorkApply for this job* Permanent* Experienced Professionals* Software Engineering* ID 505249-en\_USChoosing Capgemini means choosing a company where you will be empowered to shape your career in the way you’d like, where you’ll be supported and inspired by a collaborative community of colleagues around the world, and where you’ll be able to reimagine what’s possible. Join us and help the world’s leading organizations unlock the value of technology and build a more sustainable, more inclusive world.## Job Role:**Job Role: Martech Lead****Location: NYC, NY****Duration: Fulltime****Marketing Technology Strategy*** Develop and maintain the enterprise marketing technology vision, strategy, and roadmap aligned with firmwide business objectives.* Evaluate current-state marketing capabilities, identify gaps, and recommend future-state operating models.* Lead strategic assessments of marketing platforms, customer engagement tools, data solutions, and emerging technologies.* Create business cases supporting investments in marketing automation, customer data platforms (CDPs), AI-driven marketing capabilities, and analytics solutions.* Advise senior leadership on industry trends, competitive benchmarks, and evolving martech innovations.**Martech Ecosystem Optimization*** Drive optimization and integration of core marketing platforms, including: + CRM systems + Marketing automation platforms + Customer Data Platforms (CDPs) + Content Management Systems (CMS) + Analytics and reporting solutions + Personalization engines + Digital experience platforms + Establish technology governance frameworks to ensure scalability, compliance, and operational excellence. + Rationalize vendor landscape and identify opportunities for consolidation, modernization, and cost optimization. + Lead platform selection, RFP processes, vendor evaluations, and implementation strategies.**Data & Customer Experience Strategy*** Partner with Data, Analytics, and Technology teams to develop customer-centric marketing capabilities.* Define audience management, segmentation, and personalization strategies across channels.* Support development of a unified customer view and data activation framework.* Ensure marketing technology investments support first-party data strategies and privacy regulations.* Design frameworks for customer journey orchestration and lifecycle marketing.**Digital Transformation & Innovation*** Lead large-scale marketing transformation initiatives from strategy through execution.* Assess emerging technologies including:* Artificial Intelligence* Generative AI* Predictive Analytics* Marketing Automation* Customer Journey Orchestration* Real-Time Personalization* Develop pilot programs and innovation frameworks to evaluate new capabilities.* Create adoption strategies that drive organizational change and business value realization.**Stakeholder Management & Consulting*** Serve as a trusted advisor to senior marketing executives and business leaders.* Facilitate executive workshops and strategic planning sessions.* Translate business objectives into actionable technology and operational initiatives.* Build consensus across marketing, technology, legal, compliance, risk, and procurement teams.* Present recommendations, roadmaps, and performance metrics to executive leadership.**Measurement & Performance Optimization*** Establish KPIs and measurement frameworks for marketing technology investments.* Define methodologies for tracking:* Marketing ROI* Customer acquisition efficiency* Engagement performance* Conversion optimization* Operational productivity* Leverage analytics to continuously improve marketing effectiveness.* Deliver executive-level reporting and strategic insights.The base compensation range for this role in the posted location is: $106230 - $145000Capgemini provides compensation range information in accordance with applicable national, state, provincial, and local pay transparency laws. The base compensation range listed for this position reflects the minimum and maximum target compensation Capgemini, in good faith, believes it may pay for the role at the time of this posting. This range may be subject to change as permitted by law.The actual compensation offered to any candidate may fall outside of the posted range and will be determined based on multiple factors legally permitted in the applicable jurisdiction.These may include, but are not limited to: Geographic location, Education and qualifications, Certifications and licenses, Relevant experience and skills, Seniority and performance, Market and business consideration, Internal pay equity.It is not typical for candidates to be hired at or near the top of the posted compensation range.In addition to base salary, this role may be eligible for additional compensation such as variable incentives, bonuses, or commissions, depending on the position and applicable laws.**Capgemini offers a comprehensive, non-negotiable benefits package to all regular, full-time employees.** In the U.S. and Canada, available benefits are determined by local policy and eligibility and may include: * Paid time off based on employee grade (A-F), defined by policy: Vacation: 12-25 days, depending on grade, Company paid holidays, Personal Days, Sick Leave* Medical, dental, and vision coverage (or provincial healthcare coordination in Canada)* Retirement savings plans (e.g., 401(k) in the U.S., RRSP in Canada)* Life and disability insurance* Employee assistance programs* Other benefits as provided by local policy and eligibility**Important Notice:** Compensation (including bonuses, commissions, or other forms of incentive pay) is not considered earned, vested, or payable until it becomes due under the terms of applicable plans or agreements and is subject to Capgemini’s discretion, consistent with applicable laws. The Company reserves the right to amend or withdraw compensation programs at any time, within the limits of applicable legislation.**Disclaimers**Capgemini is an Equal Opportunity Employer encouraging inclusion in the workplace. Capgemini also participates in the Partnership Accreditation in Indigenous Relations (PAIR) program which supports meaningful engagement with Indigenous communities across Canada by promoting fairness, accessibility, inclusion and respect. We value the rich cultural heritage and contributions of Indigenous Peoples and actively work to create a welcoming and respectful environment. All qualified applicants will receive consideration for employment without regard to race, national origin, gender identity/expression, age, religion, disability, sexual orientation, genetics, veteran status, marital status or any other characteristic protected by law.This is a general description of the Duties, Responsibilities and Qualifications required for this position. Physical, mental, sensory or environmental demands may be referenced in an attempt to communicate the manner in which this position traditionally is performed. Whenever necessary to provide individuals with disabilities an equal employment opportunity, Capgemini will consider reasonable accommodations that might involve varying job requirements and/or changing the way this job is performed, provided that such accommodation does not pose an undue hardship. Capgemini is committed to providing reasonable accommodation during our recruitment process. If you need assistance or accommodation, please reach out to your recruiting contact.Please be aware that Capgemini may capture your image (video or screenshot) during the interview process and that image may be used for verification, including during the hiring and onboarding process.Click the following link for more information on your rights as an Applicant in the United States. is a global business and technology transformation partner, helping organizations to accelerate their dual transition to a digital and sustainable world, while creating tangible impact for enterprises and society. It is a responsible and diverse group of 340,000 team members in more than 50 countries. With its strong over 55-year heritage, Capgemini is trusted by its clients to unlock the value of technology to address the entire breadth of their business needs. It delivers end-to-end services and solutions leveraging strengths from strategy and design to engineering, all fueled by its market leading capabilities in AI, generative AI, cloud and data, combined with its deep industry expertise and partner ecosystem.
- J-18808-Ljbffr Capgemini
Vacancy posted 5 days ago
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