Lead Generation Specialist / BDM - USA & Canada (Recruitment Industry)

Lead Generation Specialist - USA & Canada (Recruitment Industry)

Veracity Software Inc. is a leading recruitment firm specializing in specific industries, e.g., IT, Healthcare, Finance, Engineering, Pharma, etc.. We focus on connecting top-tier candidates with companies across the United States, Canada and India. We are currently seeking a dynamic and results-driven Lead Generation Specialist to join our team. This role is essential in identifying and generating high-quality leads for our recruiters and helping us expand our client base.

Key Responsibilities

• Lead Research and Identification :
  • Use a variety of tools, such as LinkedIn Sales Navigator, Indeed, Monster, and other recruitment platforms, to research and identify potential clients (companies looking to hire).
  • Conduct market research to find new business opportunities in various industries and geographic locations within the USA.
• Lead Qualification :
  • Qualify leads based on key criteria, including company size, industry, and hiring needs.
  • Ensure that the leads are aligned with the recruitment services offered by the company.
• Cold Outreach :
  • Initiate contact with prospects through cold calling, email campaigns, and outreach via social media (LinkedIn, Twitter, etc.) to generate interest.
  • Build relationships with HR professionals, talent acquisition teams, and other decision-makers to qualify them as potential clients.
• Client and Candidate Engagement :
  • Maintain strong communication with potential clients and candidates, nurturing them throughout the lead generation process.
  • Set up meetings between qualified leads and the sales or recruitment team to move leads further down the funnel.
• Collaboration with Sales/Recruitment Teams :
  • Work closely with sales and recruitment consultants to understand client needs and deliver high-quality leads.
  • Provide feedback and insights from the lead generation process to continuously refine outreach strategies and improve the quality of leads.
• Reporting and Analytics :
  • Track and report on lead generation performance, including conversion rates, outreach success, and overall lead quality.
  • Regularly analyze and optimize lead generation strategies to ensure maximum effectiveness.

Required Skills and Qualifications

• Experience : At least 2 years of experience in lead generation, business development, or a related role (preferably in recruitment or staffing). Familiarity with B2B sales and the recruitment industry is a plus.
• Lead Generation Tools : Proficiency in tools like LinkedIn Sales Navigator etc.
• Communication Skills : Strong written and verbal communication skills, with the ability to engage potential clients and candidates in meaningful conversations.
• Organizational Skills : Strong time management and organizational skills to handle multiple leads and campaigns simultaneously.

Preferred Qualifications

• Recruitment Knowledge : Experience in recruitment or staffing, especially working in niches like IT, healthcare, engineering, Pharma and finance.
• Sales Experience : Experience working in a sales or business development capacity within a recruitment or staffing firm is highly desirable.

If you are a motivated self-starter with a passion for lead generation and recruitment, we encourage you to apply!