Sales Representative

Sales Representative

Reporting to the VP of Sales, we are looking for a driven, relationship-focused Sales Representative to join our team. In this role, you'll be the primary face of Wave Central within your assigned regionbuilding strong customer relationships, expanding market presence, and driving revenue through a mix of onsite visits, product demonstrations, and solution-based selling. You'll work closely with our Sales, Sales Engineering, and Technical Solutions teams to identify opportunities, understand customer workflows, and deliver high-impact engagements. From prospecting to closing, you'll manage the full sales cycle while representing Wave Central at industry events, customer sites, and regional demonstrations.

Your day-to-day responsibilities will include:

• Developing and executing a proactive territory plan aligned with company goals
• Meeting with engineering teams, broadcast managers, and operational leaders to understand customer needs
• Leading sales cycles from initial discovery through demos, solution development, negotiation, and close
• Delivering on-site product demonstrations, evaluations, and workflow discussions
• Identifying new opportunities while expanding relationships within key accounts
• Providing customer feedback to Sales Leadership, Product Management, and Engineering
• Maintaining accurate CRM tracking, forecasting, and reporting in Salesforce
• Representing Wave Central at trade shows, field demos, and key industry events
• Staying current on wireless video, mesh networking, and competitive technologies
• Collaborating with internal teams to ensure tailored solutions and strong customer experiences

What makes a successful Sales Representative? A successful Sales Representative is highly motivated, confident in the field, and skilled at building strong, trust-based relationships with both technical teams and executive stakeholders. They thrive on meeting customers face-to-face, understanding workflows, and demonstrating solutions that deliver real value. They're strategic, organized, and comfortable managing a territory with independence.

We're looking for someone with:

• 3+ years of professional sales experience, including 1-3 years in outside or territory sales
• A proven track record of consistently meeting or exceeding revenue targets
• Experience selling technical or broadcast-related products (Preferred, but not required)
• Strong negotiation, communication, and presentation skills
• Experience engaging directly with technical leaders and executives
• Excellent time management, follow-through, and internal communication skills
• Ability to travel and manage your schedule independently

Preferred location for this role is the Pennsylvania area; however, remote candidates will also be considered. The position requires the ability to travel to support customer engagements and business needs as well as our Carlisle PA headquarters.

Our culture is supportive and collaborative. You will be part of a multidisciplinary team where we share our ideas and innovation is strongly encouraged. We are looking for someone with genuine passion and a can-do attitude for what they do. Our staff receive 15 days accrued paid time off per year, 9 Federal holidays, an opportunity to join our sponsored health and welfare plan, a generous 401k plan with matching employer contribution, an Employee Assistance Program, and more.