Director of New Business | North America | igaming | Remote USA

Our client is a leading digital media and performance marketing business operating across the sports betting, gaming, and entertainment sectors. With a portfolio of highly recognized consumer brands and data-driven products, they partner with many of the industry's top operators across North America. They are now seeking a Director of North America Sales to lead commercial growth, strengthen strategic partnerships, and drive revenue across the region.

The Opportunity

This is a senior commercial leadership position responsible for owning new business development, managing key operator relationships, and leading a growing North American sales function. The successful candidate will play a critical role in expanding market share, supporting revenue growth initiatives, and building long-term strategic partnerships across regulated gaming markets. Working closely with executive leadership, marketing, product, and content teams, you'll be responsible for developing commercial strategy, closing high-value deals, and creating a scalable sales operation capable of supporting continued expansion throughout North America.

Key Responsibilities

Business Development & Revenue Growth

• Identify, develop, and close new commercial partnerships across North America.
• Build and maintain a healthy, forecastable sales pipeline.
• Drive market-entry initiatives by establishing relationships with operators ahead of new state launches.
• Develop cross-sell opportunities across multiple products, brands, and revenue streams.
• Identify new monetization opportunities, verticals, and strategic partnership channels.
• Support commercial growth through both affiliate and advertising sales initiatives.

Commercial Strategy

• Support revenue objectives across multiple business units and brands.
• Lead commercial negotiations and structure affiliate, advertising, and hybrid partnership agreements.
• Provide accurate forecasting and commercial insights to senior leadership.
• Evaluate opportunities, pricing strategies, and partnership performance to maximize revenue outcomes.

Strategic Partnerships

• Act as the senior point of contact for key operator relationships.
• Build and maintain executive-level partnerships across the regulated gaming ecosystem.
• Drive partner retention, growth, and long-term commercial success.
• Monitor commercial performance and renegotiate agreements where necessary.
• Represent the business at key industry events and conferences.

Sales Leadership

• Recruit, develop, and lead a high-performing North American sales team.
• Implement best practices across CRM usage, pipeline management, forecasting, and reporting.
• Establish performance metrics and accountability across the sales function.
• Develop future commercial leaders and create a scalable team structure to support growth.

Requirements

• Significant commercial leadership experience within online gambling, sports betting, affiliate marketing, digital media, or a related sector.
• Proven track record of winning and closing major commercial partnerships.
• Existing senior-level relationships with operators across the North American gaming market.
• Experience building, managing, and developing successful sales teams.
• Strong understanding of the regulated North American gambling landscape.
• Deep knowledge of affiliate commercial models including CPA, Revenue Share, Hybrid, and Fixed Fee agreements.
• Experience selling advertising, media inventory, or digital marketing solutions.
• Strong analytical and commercial decision-making skills.
• Executive presence with the ability to influence stakeholders at all levels.

Nice to Have

• Experience launching commercial operations in newly regulated markets.
• Exposure to data products, audience monetization, adtech, or digital performance marketing solutions.
• Experience transforming an account management function into a proactive new business sales organization.

Why Consider This Opportunity?

This is a rare opportunity to join an established and growing organization at a pivotal stage of expansion within the North American gaming sector. You'll have the autonomy to shape commercial strategy, build strategic partnerships with industry-leading operators, and directly influence revenue growth across a diverse portfolio of brands and products.