Senior Director, Field Marketing

Job Description

Job Description

ABOUT LVT

LVT is redefining how businesses operate in the physical world, moving beyond traditional security solutions to deliver AI-driven, actionable intelligence that makes sites smarter, safer, and more secure. Since pioneering our first mobile, solar-powered units, our commitment to scrappy, hands-on innovation has made us an established leader and one of the fastest-growing companies in intelligent site technology. We are building the next generation of solutions—from our physical units in the field to a powerful Agentic AI platform—that allows our customers to gain unprecedented visibility and control over safety, compliance, and operations. This is your chance to join a cutting-edge team that isn't just watching the world change, but actively building the technology that is changing it.

We're a team that's focused on growth and innovation, and we're proud that our crew, products, and leadership are being recognized for it.

• A Top-Tier Growth Company: Named one of the Financial Times' Fastest Growing Companies 2025 and #10 on the Inc. 5000 Rocky Mountain Regional list for 2025.
• Innovative Leadership: Our CEO, Ryan Porter, was named an EY Entrepreneur of the Year 2025 , and our CTO, Steve Lindsey, was inducted into the Silicon Slopes CTO Hall of Fame in 2024.
• Product & Software Excellence: We were named one of The Software Report's Top 100 Software Companies of 2023 and are a winner of the Security Today Govies Award for 2025.

ABOUT THIS ROLE

As the Senior Director of Field Marketing, you will architect the engine that brings LVT's hardware-enabled SaaS solutions to life in the physical world. Leading a multi-pillar team across Field ABM, Events, and Partner Marketing, you will bridge the gap between high-level brand strategy and localized revenue generation. This is a high-impact leadership role designed for a strategic operator who can harmonize complex channel ecosystems with high-touch enterprise plays. You will serve as the primary liaison to Sales leadership, ensuring our field presence is not just visible, but a primary driver of high-fidelity pipeline.

This role is based in-office out of our Headquarters in American Fork, Utah, or our office in Seattle, Washington.

ROLE RESPONSIBILITIES

• Multi-Pillar Team Leadership: Provide daily strategic direction and coaching to the heads of Field ABM, Events, and Partner Marketing, ensuring their sub-functions operate as a unified engine rather than in silos.
• Segment-Aligned ABM Orchestration: Collaborate with the Field ABM and Sales teams to design and deploy bespoke "1:1" and "1:few" marketing plays for high-value accounts, ensuring direct and channel sales teams have tailored touchpoints to delight our "Must-Win" accounts.
• End-to-End Trade Show Excellence: Collaborate with the Events, Brand, and Product Marketing teams to ensure flawless physical execution at our "1:many" trade shows, from booth logistics and technical setup to real-time lead capture and immediate follow-up workflows.
• Channel Ecosystem Activation: Collaborate with the Partner Marketing and Channel Partner teams to maximize the impact of the channel partner network, utilizing MDF (Market Development Funds) to scale event reach and co-branded ABM initiatives.
• Sales & Marketing Synchronization: Act as the primary liaison between Marketing, Direct Sales, and Channel Sales leadership to align field activities with quarterly revenue targets, sales segment priorities, and tiered account focus.
• Budget & ROI Management: Maintain responsibility for the multi-million-dollar field and events budget, prioritizing high-yield investments and cutting low-performing activations based on data-driven insights.
• SaaS/HaaS Demo Strategy: Partner to refine the in-person demo experience for how our physical security hardware and software show in the field for 1:1, 1:few, and 1:many touchpoints, ensuring every demo creates a premium, high-fidelity experience for prospects.
• Pipeline & Revenue Attribution: Rigorously track all field and event activities within the CRM, ensuring every ABM, Event, and Partner play is accurately attributed to pipeline generation and revenue.

OUR IDEAL CANDIDATE

• Multi-Functional Leadership: 8–10+ years of progressive marketing experience, with at least 3 years in a leadership capacity. You have a proven ability to manage a diverse organization consisting of Field Marketing, Events, and Partner/Channel functions.
• Hardware-Enabled SaaS Expertise: Direct experience in marketing a hybrid "hardware + software" product, or marketing in the Physical Security or IoT industry.
• Mastery of High-Touch Strategy: A documented track record of architecting and owning a comprehensive ABM strategy that resulted in measurable pipeline growth within prioritized Enterprise accounts.
• Channel Ecosystem Savvy: Deep experience owning or working in lockstep with Channel Partner Marketing, including the strategic allocation and management of Market Development Funds (MDF).
• Financial & Analytical Acumen: You act as a business owner who can translate marketing spend into financial outcomes, comfortable presenting "Sourced vs. Influenced" pipeline data to executive leadership.
• Operational Excellence: You possess the executive presence to lead high-level strategy and the technical "scrappiness" to ensure physical field units and software demos are executed flawlessly.

Collaborative Influence: A natural bridge-builder who can align the needs of a fast-paced Sales organization with the long-term vision of a Product and Brand team.

BENEFITS

We believe you do your best work when your whole life is supported. We invest in our crew's health, families, and financial futures with a benefits package designed to support you inside and outside the office. Full-time benefits include, but not limited to: Comprehensive health, dental and vision coverage, retirement benefits (401k match up to 4%), and flexible PTO.

LVT IS PROUD TO BE AN EQUAL OPPORTUNITY EMPLOYER. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. All candidates must pass a drug screening and background check upon employment. Some roles may also require passing a federal background check and fingerprinting. Must be authorized to work in the U.S. If reasonable accommodation is needed to participate in the job application or interview process, and/or to perform essential job functions, please reach out to your recruiter.