Brand Strategy Manager (RALEIGH, NC, NC)

This job is with JTI, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community. Please do not contact the recruiter directly.

At JTI we celebrate differences, and everyone truly belongs. 46,000 people from all over the world are continuously building their unique success story with us. 83% of employees feel happy working at JTI.

To make a difference with us, all you need to do is bring your human best.

What will your story be? Apply now!

Learn more: jti.com

Brand Strategy Manager

Why does this role exist?

The Brand Strategy Manager partners closely with the Portfolio & Pricing Director to shape and execute the strategic direction of JTI LIGGETT’s RMC portfolio. This role is responsible for developing brand and portfolio growth strategies by leveraging consumer, market, and competitive insights to strengthen brand equity and drive commercial performance. The position leads portfolio initiatives across the entire marketing mix, whilst ensuring a compelling and consistent brand proposition across all consumer and trade touchpoints.

What will you do?

• Establish and drive the brand strategy, ensuring all initiatives align with overarching brand objectives and priorities. Monitor the performance of brand initiatives, evaluate their impact on sales and future volume opportunities, and support the Director in communicating these strategies through A&SP plans.

• Develop and execute portfolio growth initiatives through the effective use of pricing, product initiatives, and communications.

• Lead initiatives from a brand strategy perspective, partnering closely with key stakeholders across Digital, Trade & Consumer Activation, and Merchandising teams to ensure seamless handover and effective implementation. Collaborate on performance analysis and continuously refine initiatives based on key learnings and results.

• Manage portfolio optimization, NTM management, write-off management, and NPD management in close collaboration with the global GBS center and supply chain teams.

• Monitor competitive activity and recommend strategic adjustments as needed. Develop go-to-market strategies for new opportunities targeted within the USA landscape, and coordinate and lead ad hoc marketing and cross-functional projects in line with expected deliverables.

Who are we looking for?

• Bachelor’s Degree in Marketing or a related field.3-6 years of experience in Brand Management, Consumer Marketing, or other commercial roles within the FMCG industry.
• Strong strategic capabilities, with a deep understanding of packaging, communication strategy development, and design.
• Exceptional collaboration and stakeholder management skills, with the ability to navigate complex organizational structures and influence cross-functional teams effectively.
• Fluent in English.

What do we offer?

Join a dynamic and inclusive work environment which supports your professional development and personal well-being.

Benefits include:

• Annual performance-based bonus to reward outstanding achievements.
• Employee Stock Purchase Plan encouraging a sense of ownership and long-term commitment.
• Comprehensive medical, dental, and vision insurance plans for employees and their families.
• Life insurance coverage to provide peace of mind.
• 401(K) plan with company matching contributions to support retirement planning.
• Generous paid time off and paid family leave up to 20 weeks, supporting work-life balance.
• Short-term and long-term disability coverage.
• Education and tuition assistance programs to foster continuous learning and career growth.
• Employee Assistance Programme offering confidential counselling and support for employees and their family members.

Are you ready to join us? Build your success story at JTI. Apply now!

Next Steps:

After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure: Phone screening with Talent Advisor > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type.

At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. If you need any specific support, alternative formats, or have other access requirements, please let us know.