Commercial Insights Manager (Raleigh, NC)

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Commercial Insights Manager (Raleigh, NC)

Position:

The Commercial Insights Manager serves as a strategic business partner within the Strategic Insights function, owning the Commercial Insights pillar across RMC, RRP, and trade intelligence. The role connects market truth, commercial interpretation, and business learning to enable better decisions with greater confidence across Marketing, Sales, Finance, and Leadership teams. The incumbent transforms complex market, retailer, customer, pricing, distribution, portfolio, and competitive data into actionable business intelligence, clear recommendations, and executive-ready narratives that support strategic planning, performance management, and revenue growth management. The role is accountable for maintaining high-quality commercial insight assets, strengthening reporting and dashboard capabilities, improving request routing and prioritization, and ensuring that commercial analysis translates into practical decisions for the business. This position requires strong analytical expertise, business acumen, stakeholder leadership, and the ability to guide analysts and cross-functional partners from data outputs to meaningful business actions.

Responsibilities: 

• Commercial Performance & Market Intelligence:
  Lead the monitoring, analysis, and interpretation of market, retailer, category, brand, pricing, distribution, and competitive performance across relevant commercial areas. Identify risks, growth opportunities, and emerging trends, and convert findings into clear implications for business decisions;
• Strategic Analytics & Opportunity Identification:
  Integrate internal and external data sources to assess business drivers, quantify performance gaps, evaluate commercial initiatives, and develop scenario-based recommendations across portfolio management, revenue growth management, pricing, distribution, trade investment, and strategic state or channel priorities;
• Executive Storytelling & Decision Support
  Translate complex analyses into concise, executive-ready narratives, dashboards, business reviews, and recommendations. Enable leadership, Marketing, Sales, Finance, and cross-functional stakeholders to make timely decisions with greater confidence;
• Commercial Insights Asset Ownership & Governance:
  Own and continuously improve key commercial insights assets, reporting frameworks, dashboards, methodologies, and request-routing processes. Ensure reporting accuracy, repeatability, efficiency, and clarity on the insight assets owned by the Commercial Insights pillar;
• Cross-Functional Partnership & Team Enablement:
  Act as a connector across Strategic Insights pillars, including Forecasting & Advanced Analytics and Consumer & Trade Insights, to ensure commercial interpretation is aligned with market truth and learning agendas. Guide analysts, manage external data or research partners as needed, and build stakeholder capability in using insights to drive action.

Requirements:

• BA/BS degree required; degree in Business, Marketing, Economics, Statistics, Data Analytics, Engineering, or related field preferred;
• 7-10+ years of experience in commercial analytics, strategic insights, category management, business intelligence, market research, sales analytics, brand/portfolio strategy, or related analytical roles within CPG, FMCG, retail, consulting, or adjacent industries. Experience leading insight workstreams, managing stakeholders, guiding analysts, and translating syndicated, retailer, consumer, and internal performance data into commercial recommendations is preferred;
• Fluent English with strong executive-level written and verbal communication skills;
• Advanced analytical and problem-solving capability with strong business judgment. Expert proficiency in Microsoft Excel and PowerPoint; experience with Power BI, Tableau, or similar BI/visualization platforms preferred. Strong ability to integrate internal and external data sources, including syndicated market data, retailer/customer data, panel or consumer research, pricing, distribution, portfolio, promotional, and competitive performance data. Proven ability to translate complex analysis into clear strategic narratives, executive presentations, dashboards, and actionable recommendations. Strong project-management, prioritization, stakeholder-management, and request-routing capability. Understanding of commercial performance, revenue growth management, pricing architecture, distribution, trade investment, portfolio prioritization, and competitive dynamics. Ability to coach analysts, improve insight methodologies, and drive continuous improvement in reporting and decision-support assets.

What We Offer:

At JTI Liggett, we are proud to be recognized as a  Top Employer and awarded the  Global Equality Standards certificate, continuing our commitment to equal pay and equal opportunities.

Our culture is what makes JTI Liggett a fun and exciting environment to work in. We value  integrity ,  trust ,  empowerment , and  freedom – freedom of choice, freedom of thought, freedom of expression, and freedom to be yourself.

We ask for  accountability ,  ownership ,  results , and  collaboration .

And we care for our people's well-being. In addition to the salary, you can enjoy the following benefits:

• Annual Performance-based Bonus
• Employee Stock Purchase Plan
• Personal Development Programs
• Medical, Dental & Vision Plan for employees & family members
• Life Insurance
• Matching 401(K)
• Paid Time Off (PTO)
• Paid Family Leave (20 weeks)
• Short-Term & Long-Term Disability
• Education/Tuition Assistance
• Volunteering Activities
• Employee Assistance Program (counseling services for employees & family member

Are you ready to join us? Build your success story at JTI. Apply now!

Next Steps:

After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure: Phone screening with Talent Advisor > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type.

At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. If you need any specific support, alternative formats, or have other access requirements, please let us know.