Director OF Marketing

Marketing & Business Development Director – Wintrust Sports ComplexMarketing & Business Development Director - Wintrust Sports ComplexLOCATION: Bedford Park, ILDEPARTMENT: MARKETINGREPORTS TO: ASSISTANT GENERAL MANAGERSTATUS: FULL-TIME (EXEMPT)ABOUT THE COMPANY:Wintrust Sports Complex is a premier sport, recreation and entertainment destination focused on improving the health and economic vitality of Chicago, IL. You will be joining a championship level team focused on fun, fulfillment and service built to enrich the community as well as your career and personal growth.Wintrust Sports Complex is a managed facility by Sports Facilities Management, LLC, a Sports Facilities Companies (SFC) company. SFC is the nation's leading resource for managing and developing sports, recreation, wellness, and events facilities. We provide a highly collaborative and supportive culture that raises our team members to new levels of career growth. Together, we will carve a path in a hyper-growing industry where you will enjoy the journey and learn from the industry's best while having some fun.SFC has been awarded national recognition as a Top Workplace and is considered a workplace of choice. Our mission-focused company is highly entrepreneurial, team-oriented with a culture centered on collaboration, accountability, excellence, and service. We are growing rapidly and looking for high performers at every level to grow with us.POSITION SUMMARY:The Marketing & Business Development Director will be responsible for the business development, implementation, and management strategies for promotion, sales, and tournaments at the venue. This position will require CRM management and evaluation of bookings and ROI from executed strategies and campaigns. The preferred candidate will have knowledge and experience in business development and targeted marketing campaigns. Responsibilities will also include but are not limited to development of marketing campaigns, sponsorship and partnership acquisition and promotion, event promotions, press releases, oversight and solicitation of photography business, graphics, printing and website maintenance. The Director will work closely with the Assistant General Manager to forecast and deliver budgetary goals and to deliver to the sales team leads.PRIMARY RESPONSIBILITIES WILL INCLUDE, BUT ARE NOT LIMITED TO THE FOLLOWING:LEADERSHIP & MANAGEMENT SKILLS & RESPONSIBILITIES:Oversees all aspects of the marketing department including, but not limited to, annual strategy development, budget preparation, goal-setting and timeline managementLeads ABM campaign development and execution in collaboration with the sales team to accomplish sales and revenue goalsSucceeds in "telling the stories" - capturing and effectively marketing the experiential aspect of tournaments, events and activitiesDevelops impactful industry relationships with tourism offices and media contacts to position Wintrust Sports Complex as a national sports destinationUtilize cross-marketing to motivate coaches and team representatives to purchase/utilize all available amenities and programsMeets financial objectives by forecasting requirements; assisting in preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actionsAccomplishes objectives by planning, developing, implementing, and evaluating advertising, merchandising, and trade promotion programs; developing field sales action plansImproves product marketability and profitability by researching, identifying, and capitalizing on market opportunities; improving product packaging; coordinating new product developmentSustains rapport with key accounts by making periodic visits; exploring specific needs; anticipating new opportunitiesMaintain CRM system to maintain efficient tracking and record-keeping and to effectively market to teams throughout the countryTACTICAL SKILLS & RESPONSIBILITIES:Developing digital and print contentManages updates to the company(s) website(s), writes and distributes press releases, and managing social media accountsManages facility presence with industry publications, trade shows, and associationsPrepares and presenting regular reporting on marketing and business development strategy and resultsMaintains business accounts on a variety of social media presence on Facebook, Twitter, Instagram, etc. and create on-campus social media campaignsConduct interviews with players, coaches, and spectators to promote facility experiencesOversees all aspects of the photography department, preparation, staff training, equipment use and care, quality of product (photo galleries) provided to customers and excellent customer serviceRepresents the venue at various national, regional and local trade shows, job fairs, community meetings, governmental meetings, etc.Participates in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizationsCollaborates with Company's in-house marketing agency to organize and execute marketing initiativesExhibits the values and principles of Company including accountability, collaboration, excellence and serviceAll other duties as assigned by managementMINIMUM QUALIFICATIONS:Bachelor's degree in business administration, marketing, or advertising; or a minimum of 5+ years' experience in a similar positionExperience managing a marketing and/or business development budget; identifying and creating opportunities or promotions to deliver revenue goalsMeasures and reports marketing/advertising campaign analytics to ultimately measure ROI, efficiency, and effectiveness of campaign activityManages marketing research to gain consumer insights (locally, regionally, and nationally) to identify key selling points for attracting corporate/organization relationships including sponsorship and financial partnerships, or business development activitiesManagement of corporate website(s) in the WordPress platform, Microsoft Outlook, Word, Excel, and PowerPointUses multiple platforms or software for a variety of tasks such as cloud file management or project managementDevelops content and write with company voice in mindEntry level or beginner knowledge in Adobe Creative Suite, specifically in InDesign and IllustratorExcellent interpersonal, problem solving, verbal, and communication skillsMust be a team player, deadline-driven, and available to work a flexible work schedule (e.g., nights, weekends, holidays and long hours)WORKING CONDITIONS AND PHYSICAL DEMANDS:Due to the nature of the sports facility, the Marketing & Business Development Director may be expected to work varied hours including holidays and weekendsMust be able to lift 40 pounds to waist highMay be required to sit or stand for extended periods of time both indoors or outdoors, and squat, stoop or bendMust be able to work in varying weather conditionsWill be required to operate a computerFacility has intermittent noise