Regional Sales Manager, Industrial

Job Description

As Regional Sales Manager, Industrial (West), you will be a key member of the Industrial sales team, responsible for driving growth and owning performance within an assigned geography. The mission of this role is to accelerate sales growth through our network of Manufacturer Representatives, Electrical Distributors, Specifiers, Contractors, and End Users. Leveraging consultative selling techniques, the Regional Sales Manager will deliver measurable revenue growth by building strong relationships and providing tailored solutions that address customer needs. Success in this role will be defined by achieving sustained growth across new and existing accounts, supported by a deep understanding of the market, products, and a solution-focused approach.\n
\nWho will I report to? Director of Sales, IndustrialWhere is my territory? Country is split between East and WestCompensation: Total OTE $180,000Location: Ideally located in the Western U.S.; remote position with travel throughout the territory.\n
\nWhat roles am I accountable for?Sales Growth (50%)Generate revenue growth by identifying and securing new opportunities across assigned markets, leveraging both direct and distribution channelsBuild relationships with Manufacturer Representatives, Electrical Distributors, Specifiers, Contractors, and End Users, ensuring alignment with company goals and growth strategiesDrive prospecting efforts, from lead generation to closing deals, through a consultative sales approachPresent company value proposition ensuring complete understanding of the value of the company’s products and services and our company uniquesRepresent the company at trade shows, conferences and other related sales and customer functionsExpand our customer base through prospecting, account qualification and implementation of new methods and techniquesGenerate meetings and follow up on marketing qualified and sales qualified leadsServe as a trusted resource and product expert for our partners by providing ongoing education on the features, benefits, and differentiators of our solutions.\n
\nAccount Management (35%)Become an expert in our product offerings and a trusted advisor for our representatives and customersEducate/train Manufacturer RepresentativesIncrease partnership value by identifying opportunities to expand product adoption within existing accountsEnsure alignment with customer goals to cultivate repeat business and establish accounts as long-term revenue driversCommunicate with Inside sales and Customer service team to effectively and efficiently support agencies and customers\n
\nTerritory Strategy (15%)Design and implement a comprehensive market strategy to maximize effectiveness and drive impact within assigned regionAlign with the marketing team to develop and refine sales strategies & messagingMonitor competition, actively maintain industry knowledge, and follow current developments; sharing industry insights with other team membersEngaged participation in weekly team meetings (L10s) and one-on-ones with managerProvide reports on activities, market conditions and customer feedbackMaintain accurate CRM records to build data-informed sales strategies, track pipeline health, and drive decision making\n
\nKey MeasurablesMarket feedbackRevenue growthIncreased customer engagementMeetings with key stakeholders\n
\nHow do we show up every day?Positive AttitudeSee challenges as growth opportunities. Keep an optimistic mindset. Create an uplifting environment.Does the Right ThingGenuine care for our customers. Go above and beyond expectations.Always LearningProblem-solvers who continuously learn. Insatiable thirst for personal & professional growth.Gets It Done (GSD)Fast-paced, follow through on commitments. Do what it takes to get the right work done as a team.Detailed OrientedIntentional and dedicated to excellence in all that we do.\n
\nWhat will I need to succeed?Must align with our Core ValuesBackground in engineered lighting solutions required.Must have a valid driver’s license and ability to travel (estimated 50-75% of the time regionally)Proven hunter mentality- self-motivated to seek out new opportunities, open doors, and contribute to filling sales pipelines.Driven to create impact through proactive outreach, smart territory management, and effective time and schedule ownershipConsultative sales approachExcellent negotiation and persuasive skills for the purposes of closing deals, driven by resultsGood networking skills and the ability to handle numerous prospects and contacts at many levelsAbility to explain product features and benefits in a way that stands out over competing brandsPassionate about selling and finding ways to satisfy customers’ needsSuperior professional presence and business acumen; excellent skills in communication, presentations, and negotiationStrong written and oral communication skillsStrong attention to detail and organizational skillsStrong computer skills, including experience working with CRM systemsStrong execution, follow-through and problem-solving skillsQuick learner with ambitious work ethic with a passion to succeed in the lighting industry