Paid Media Specialist

We are looking for a data‑driven Paid Media Specialist to join our team. In this role, you will execute and optimize campaigns across key paid media platforms, leveraging data and analytics to uncover insights, support complex business objectives, and drive measurable outcomes. You will also manage day‑to‑day operations of the paid media function, ensuring accuracy and efficiency while balancing executional and operational responsibilities. The ideal candidate is proactive, curious, comfortable with ambiguity, and eager to leverage AI and automation to improve workflows, enhance insights, and increase overall efficiency. Responsibilities Executing lead‑generating paid media strategies and campaigns across digital ad platforms such as LinkedIn Ads, Google Ads, Meta Ads, Reddit Ads, and other relevant channels. Trafficking advertising campaigns into digital platforms – including ad creative, keywords, URL UTMs, audience building, and more. Ensuring advertising messages align with client or company objectives. Measuring and executing A/B split testing for ad creative, copy, landing pages, etc., to ensure optimal campaign performance. Running incrementality tests, lift studies, or geo‑experiments. Working with conversion‑tracking setups (Google Tag Manager, pixels, offline conversions). Optimizing and auditing campaigns under supervision of senior Paid Media team members. Monitoring the performance of online advertising campaigns and reporting results to relevant stakeholders. Researching the current media and competitor landscape and keeping up to date with the latest media trends. Building and maintaining relationships with internal stakeholders, advertising platform reps, and agency partners. Reviewing, understanding, and taking action based on performance dashboards (Looker Studio, Tableau, Power BI) data. Analyzing CAC, CPL, ROAS, and conversion rates to guide optimization. Technical Skills Google Analytics 4 Looker Studio Excel/Sheets advanced functions (VLOOKUP/XLOOKUP, pivot tables, REGEX, QUERY) CRM or MAP familiarity (HubSpot, Salesforce, Marketo) Qualifications 2-3 years or greater experience with online paid media platforms such as Google Search, FB & Instagram Ads, YouTube Ads, and more. Ability to use a variety of advertising analytics tools, databases, and spreadsheet programs to track and manage advertising campaigns. Excellent interpersonal and communication skills, including the ability to network. Strong analytical and organizational skills. Effective at working under pressure and meeting tight deadlines. Equal Opportunity Employer Bentley is an equal‑opportunity employer and considers all qualified applicants for employment without regard to race, color, sex, sexual orientation, gender identity, disability, pregnancy, protected veteran status, religion, national origin, age, genetic information or any other protected characteristic. This commitment extends to all aspects of employment, including, but not limited to, hiring, placement, promotion, compensation, and training. Know Your Rights as an applicant under the law. As an Equal Opportunity Employer, Bentley is committed to providing reasonable accommodations to applicants with disabilities. We encourage you to request a reasonable accommodation if you are not able to fully use or access our online application system. You can make an accommodation request by calling View phone number on click.appcast.io or sending us an email at View email address on click.appcast.io #J-18808-Ljbffr BENTLEY SYSTEMS, INC.