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On-Road Driving Experiences Manager

Ford Motor Co

Ford Racing is looking for an enthusiastic, talented professional to join their team as the On-Road Driving Experiences Manager. In this position... As the Manager, On-Road Driving Experiences, you will be instrumental in shaping the future of Ford's global Driving Experiences initiatives. You will be responsible for leading the strategic development, operational excellence, and expansion of these high-impact customer experiences. This role requires a visionary leader who can not only manage complex programs and strategic partnerships but also directly lead and develop an internal team and external partners to achieve business plan and customer engagement objectives. Your ultimate goal will be to strategically funnel customers into Ford's Ecosystem, deepening their brand loyalty and enhancing their driving skills through world-class programs. This role is hybrid and requires at least 4 days per week onsite in Allen Park, MI. We made history and now we work to transform the future - for our customers, our communities and our families. You'll see your work on the road every day, helping people move freely and pursue their dreams. At Ford, you can build more than vehicles. Come build what matters. What you'll do... * Strategic Vision & Program Growth: * Lead the strategic planning, development, and execution of Ford Racing's On-Road Driving Experiences, ensuring alignment with Ford Racing's overall vision and business objectives. * Drive the creation and enhancement of innovative Experience curricula, leveraging comprehensive market insights and competitive analysis. * Develop and implement comprehensive expansion strategies, identifying new market opportunities and strategic partners to grow the program footprint globally. * Lead global market coordination and strategy to ensure consistent excellence and growth across all regional On-Road Driving Experience programs. * Maintain a deep understanding of the competitive landscape, motorsport trends, and consumer preferences to ensure Ford Racing's On-Road Driving Experiences remain best-in-class. * Team Leadership & Development: * Directly manage, mentor, and develop direct reports, setting clear performance objectives, conducting regular reviews, and fostering a high-performing and collaborative team environment. * Provide strategic guidance and oversight to ensure the optimal performance and seamless execution of program deliverables by the team. * Partnership & Commercial Management: * Establish, negotiate, and cultivate strategic relationships with key partners and external vendors, ensuring all contractual obligations are met and high standards of program delivery are maintained. * Oversee the management of partner performance, ensuring adherence to brand guidelines, operational standards, and financial targets. * Operational Excellence & Customer Experience: * Champion and ensure the consistent delivery of premium, customer-centric brand experiences across all On-Road Driving Experience programs and touchpoints. * Establish robust operational processes and best practices to maximize efficiency, quality, and participant satisfaction. * Oversee logistical planning and execution for vehicle assets, equipment, and personnel to support On-Road Driving Experience operations. * Marketing, Analytics & Reporting: * Lead the development and execution of integrated marketing and communication strategies for On-Road Driving Experience programs, collaborating closely with internal marketing teams and external agencies. * Direct the analysis and interpretation of program data, customer feedback, and market trends to measure ROI, identify areas for improvement, and inform strategic decision-making. * Develop and present comprehensive program updates, performance reports, and strategic recommendations to senior leadership. * Cross-Functional Integration & Budget Management: * Lead cross-functional initiatives, collaborating with Engineering, Communications, Marketing, Global Markets, Dealer Relations, and other teams to integrate On-Road Driving Experience programs into broader Ford Racing and Ford brand initiatives. * Develop, manage, and forecast program budgets, ensuring financial targets are met and resources are optimized. What you'll do... * Strategic Vision & Program Growth: * Lead the strategic planning, development, and execution of Ford Racing's On-Road Driving Experiences, ensuring alignment with Ford Racing's overall vision and business objectives. * Drive the creation and enhancement of innovative Experience curricula, leveraging comprehensive market insights and competitive analysis. * Develop and implement comprehensive expansion strategies, identifying new market opportunities and strategic partners to grow the program footprint globally. * Lead global market coordination and strategy to ensure consistent excellence and growth across all regional On-Road Driving Experience programs. * Maintain a deep understanding of the competitive landscape, motorsport trends, and consumer preferences to ensure Ford Racing's On-Road Driving Experiences remain best-in-class. * Team Leadership & Development: * Directly manage, mentor, and develop direct reports, setting clear performance objectives, conducting regular reviews, and fostering a high-performing and collaborative team environment. * Provide strategic guidance and oversight to ensure the optimal performance and seamless execution of program deliverables by the team. * Partnership & Commercial Management: * Establish, negotiate, and cultivate strategic relationships with key partners and external vendors, ensuring all contractual obligations are met and high standards of program delivery are maintained. * Oversee the management of partner performance, ensuring adherence to brand guidelines, operational standards, and financial targets. * Operational Excellence & Customer Experience: * Champion and ensure the consistent delivery of premium, customer-centric brand experiences across all On-Road Driving Experience programs and touchpoints. * Establish robust operational processes and best practices to maximize efficiency, quality, and participant satisfaction. * Oversee logistical planning and execution for vehicle assets, equipment, and personnel to support On-Road Driving Experience operations. * Marketing, Analytics & Reporting: * Lead the development and execution of integrated marketing and communication strategies for On-Road Driving Experience programs, collaborating closely with internal marketing teams and external agencies. * Direct the analysis and interpretation of program data, customer feedback, and market trends to measure ROI, identify areas for improvement, and inform strategic decision-making. * Develop and present comprehensive program updates, performance reports, and strategic recommendations to senior leadership. * Cross-Functional Integration & Budget Management: * Lead cross-functional initiatives, collaborating with Engineering, Communications, Marketing, Global Markets, Dealer Relations, and other teams to integrate On-Road Driving Experience programs into broader Ford Racing and Ford brand initiatives. * Develop, manage, and forecast program budgets, ensuring financial targets are met and resources are optimized.

Vacancy posted 3 days ago
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