Senior Manager, Retail Consultancy
$97.38k - $126.64kDigitas North America
Senior Manager, Retail Consultancy
Mars United? Commerce is a global commerce marketing practice that aligns people, technology, and intelligence to make the business of our clients better today than it was yesterday. We're looking for a Senior Manager, Retail Consultancy to focus on our Walmart business for a large CPG client. This individual will be responsible for assisting in the annual planning process and the management of key projects for assigned brands, as well as ensuring program synergy with key clients. Candidates must reside within a commutable distance of our Cincinnati office for a hybrid work schedule.
Primary Responsibilities:
- Work with the internal cross-functional team to develop optimal and actionable strategies, concepts and tactics
- Manage the implementation of key client projects
- Build strong working relationships with assigned retailer client contacts
- Manage execution of approved programs through team
- Work with external client vendors/agencies to execute projects as assigned
- Approach and manage partnership relationships with other manufacturers or properties
- Identify retailer direct and manufacturer platforms
- Develop and manage project timelines and budgets
- Manage communication of project status and budget to client teams
- Work hand-in-hand with internal teams on planning and implementation of retail marketing extensions of brand and category programs (national retainer clients)
- Manage client approval process
- Measure post-promotion results using agency and client-provided data
- Direct management and mentoring of other team Managers and/or Account Executives reporting to you
- Mentoring and engaging all Retail Consultancy Managers and Account Executives supporting the assigned retailer
- Development of new and improved processes, solutions and ways of working
- Be the 'voice' of the Retail Consultancy Managers in Mars Way training and roll-out
- Develop and share best-in-class training for Retail Consultancy Managers
- Serve as the escalation point and problem solver for Retail Consultancy Managers and Account Executives
- Some travel required
Skill Sets Required:
- Bachelor's degree in advertising, marketing, business, or related field
- 7-9 years' experience in retail marketing or experience with assigned retailer
- Experience leading and developing others
- Proven Project Management experience
- Strategic thinking in the development of Shopper Marketing programs and management of day-to-day business
- Ability to analyze past program results and current consumer insights and leverage learnings to drive sound, strategic plans
- Sound decision making skills based in industry knowledge
- Passion about business always thinking of ways to improve/grow assigned client/business
- Strong listening skills and attention to detail
- Excellent verbal, written, presentation and interpersonal skills
- Desire to dig in and do what's needed to get the job done right
Compensation Range: USD $97,375.00 - USD $126,635.00/Annually.
Digitas North America$124k - $280k
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