Content Marketing Manager

Content Marketing Manager – Serenity Healthcare

Salary: $95,000-$130,000 (depending on experience)

Location: Sandy Springs, GA (In-person)

About the Role

We're seeking a talented and motivated Content Marketing Manager to join our Marketing team. As a Content Marketing Manager, you'll lead how Serenity earns visibility and authority in search, from traditional organic results to the AI-powered tools people increasingly use to find mental health care. You'll own our website content and AI/SEO strategy, manage our external SEO and web partners, and lead and develop one direct report focused on AI and SEO.

Key Responsibilities

• Own Serenity's website content across both classic SEO and AI-driven discovery, with the goal of growing qualified search traffic to our web properties.
• Own the strategy, development, and management of core content programs, including blogs, articles, press content, resource materials, thought leadership, and campaign content.
• Stay ahead of a fast-moving search and AI landscape, actively monitoring and implementing algorithm updates, AI platform changes, and emerging best practices through trusted industry sources and firsthand testing.
• Maintain the technical foundations of AI discoverability, including FAQ and schema strategy, content freshness, and emerging standards such as llms.txt.
• Serve as the internal point of contact for SEO agency and web agency work, translating business priorities into actionable direction and keeping projects on timeline.
• Lead and grow one direct report focused on AI and SEO, setting priorities, defining performance goals, and running consistent 1:1s.
• Lead FAQ strategy and creation, including question sourcing, prioritization, structure, and continuous improvement.

Qualifications

• 5+ years of experience in content marketing, SEO, or digital communications, including ownership of organic search strategy.
• Demonstrated understanding of how content, structured data, and links influence both traditional search and AI-driven discovery.
• Working knowledge of CMS/website content management and on-page SEO best practices.
• Proficiency with SEO and analytics tools, and familiarity with the emerging tools used to track AI search visibility.
• Experience managing or mentoring others, with a genuine interest in developing a direct report's skills and career.

What We Offer

• A leadership role at the center of how a growing mental health organization builds authority online.
• Mentorship, ownership, and room to grow alongside an experienced marketing team.
• Excellent benefits: We cover 90% of medical, dental & vision for you and your family.
• 401(k) - because your future deserves self-care too.
• 10 PTO days (15 days after first year) + 10 paid holidays to rest, reset, and recharge.
• Employee Referral Program.

Serenity Healthcare is an Equal Opportunity Employer. Employment is contingent upon successful completion of background checks and drug screening.