National Account Manager - Grocery, West

Key Account Manager, Grocery — West 

ABOUT ANTELOPE:  

Antelope is revolutionizing pet care with its omnichannel platform, launched in August  2021. Our mission? To elevate the lives of pets by offering the very best in pet products  through a bold buy-and-build strategy. The name “Antelope” says it all — “Ante” means  raising the stakes, and “Lope” signifies bounding forward together. Backed by Alpine  

Investors, Antelope has already made impressive strides, acquiring five standout brands:  Bocce’s Bakery, Diggin’ Your Dog / Super Snouts, My Perfect Pet, and Ark Naturals.  Antelope has plans to acquire additional all-natural, high-quality brands to become the  one-stop shop for pet parents. 

OVERVIEW:  

Antelope is hiring a National Account Manager, Grocery – West to drive new account  acquisition and channel expansion across our full product portfolio in grocery, with a  primary emphasis on our pet treat brand, across all states west of the Mississippi River,  including Texas — from national and regional banners like H-E-B, Albertsons/Safeway  divisions (Vons, Safeway NorCal, Intermountain) and Kroger's western divisions (Fred  Meyer, QFC, King Soopers, Smith's) to WinCo, Raley's, Save Mart, Stater Bros., Bashas' and  the independents and co-ops across Texas, the Mountain West and West Coast, plus any  other accounts or channels assigned. This is a 75% build, 25% maintenance role: our treat  business has already established a foothold in grocery, and the mandate is to convert that  proof of concept into full regional coverage. The ideal candidate is a hunter who thrives on a long prospect list, builds category cases from syndicated data, and holds broker partners accountable to a plan. 

RESPONSIBILITIES:  

New account development 

● Build and work a prioritized target list of grocery banners in your region, identifying the highest-value white space by geography, banner format and category role. 

● Own the full sales cycle from prospecting and first contact through category review, item setup and first ship. 

● Secure new authorizations and net-new points of distribution against annual store count and revenue targets for your territory.

● Navigate the mechanics of grocery entry — category review calendars, distributor  routes to market, new item paperwork, slotting and deduction structures — without needing them explained. 

Pitching and category selling 

● Build customer-specific, insight-led selling stories using Circana/IRI, Nielsen and  retailer POS data — shopper trends, category gaps, incrementality and space  productivity. 

● Deliver the presentations personally to buyers and category managers, and defend  the assortment recommendation with data. 

● Translate the brand's consumer marketing plan into a retailer-facing case for  support, including promotional and in-store activation. 

● Surface innovation and assortment recommendations to internal teams based on  product white space and competitive trends observed in your markets. 

Broker network management 

● Manage the broker agencies covering your west markets, setting clear objectives,  priorities and scorecards by agency and territory. 

● Onboard, train and continuously equip broker teams and distributor reps so they  can sell the brand story with the same fluency you do. 

● Run a consistent cadence of business reviews, market walks and pipeline calls; hold agencies accountable to distribution and revenue commitments. 

● Assess coverage gaps and performance in your region, and recommend changes to  agency scope, footprint or partnership as the business scales. 

Planning, forecasting and accountability 

● Build, communicate and execute annual account plans for your territory, including  promotional calendars and trade spend. 

● Forecast sales volume and spending needs at the customer and SKU level,  partnering with Operations and Finance so new distribution is supported by  inventory. 

● Plan, execute and analyze promotions, reporting ROI and adjusting the approach  based on what the results show. 

● Operate within an assigned trade and travel budget and report on it. 

● Conduct customer business reviews and maintain accurate opportunity tracking in  Salesforce.

● Prioritize, plan and organize your own travel and market coverage, and coordinate  with your counterpart Key Account Manager and the VP of Sales on any account  with national or cross-regional buying authority. 

QUALIFICATIONS:  

Must-haves: 

● Three to seven years of progressive CPG sales results, including recent grocery  experience. 

● A demonstrated hunter track record — specific new accounts you opened, not  accounts you inherited and maintained. 

● Existing relationships with grocery buyers in the West that can be leveraged into  new business. 

● Broker management experience, ideally across multiple agencies or territories. 

● Fluency with syndicated data (Circana/IRI, Nielsen) and the ability to build a  category story from it independently. 

● Strong analytical skills and financial acumen; comfort with trade math, margin  structures and promotional ROI. 

● Exceptional verbal and written communication and a genuine ability to build  relationships; an outgoing, charismatic presence in a buyer room. 

● Excellent Microsoft Office skills, especially PowerPoint and Excel, plus Salesforce  CRM, Slack and Google Workspace. 

● Bachelor's degree. 

● Residence within the territory with access to a top 25 airport — ideally Dallas,  Denver, Phoenix, Southern California or the Pacific Northwest. 

● Familiarity with a remote sales environment and a desire to travel, including  overnight and air travel. Estimated 25–30% travel. 

Nice-to-haves: 

● Pet category experience. 

● Comfort operating in ambiguity with limited oversight; prior experience at a fast growing consumer company is a plus. 

● Must love dogs or cats (& treats!) 

WHAT WE OFFER:

● Connected remote-first culture with a highly engaged distributed workforce ● Flexible PTO 

● Competitive compensation 

● Medical, dental, and vision insurance 

● 401K employer match 

● Home Office Stipend 

● Parental leave including “pawternity” 

● Discounted Antelope products and pet insurance