Digital Marketing Specialist

Agency Collaboration and Campaign Strategy Work with our digital agency on campaign ideation, creative strategy, targeting, segmentation, and budgeting across SEM, display, and social advertising channels Use established campaign practices and sound judgment to reach the right accounts and buyers with the right message Full-Funnel Performance Measurement Measure and report on performance across metrics that span the full buyer’s funnel, from top-of-funnel awareness and engagement through pipeline and revenue impact Evaluate identifiable factors and translate results into clear, actionable insights for stakeholders Cross-Functional Campaign Integration Collaborate with cross-functional teams, including product marketing, field marketing, and demand generation, to support their initiatives Bring integrated, cohesive campaigns to life across paid digital channels Account Tiering and ABM-Aligned Spend Apply an account tiering and ABM approach to digital spend Adjust budget, targeting, and prioritization based on account tier so that investment scales with account value and strategic importance Experimentation and Optimization Develop and run structured tests across digital campaigns, including creative, targeting, channels, and bidding strategies Resolve performance issues in creative ways, improve outcomes, and inform practical recommendations for broader digital strategy Market and Channel Trends Stay on top of current market trends Identify new and emerging channels, tools, and tactics Bring forward recommendations to keep 6sense’s digital program ahead of the curve Budget and Resource Management Manage budgets across SEM, display, and social channels effectively Ensure spend is allocated to maximize ROI and pipeline contribution Performance Measurement Full-Funnel Digital Performance Performance across the full buyer’s funnel, from impressions and engagement to pipeline and revenue Clear attribution back to channel and campaign Account Tier Efficiency Efficiency of spend allocation across account tiers Measured by engagement and pipeline generated relative to investment at each tier Experimentation Velocity and Impact Number and quality of tests run through the experimentation framework Resulting lift in campaign performance Agency and Cross-Functional Execution Quality On-time, on-strategy delivery of campaigns developed with the digital agency and cross-functional partners Measurable performance improvement as a result Competencies and Behaviors Digital Channel Proficiency Fully proficient in SEM, display, and social advertising platforms Demonstrates sound judgment in selecting appropriate methods, techniques, and tactics for a given audience, account tier, and campaign objective Revenue-First Thinking Connects every campaign to pipeline and revenue Does not measure success by impressions or clicks alone Asks “What did this produce?” and builds campaigns designed to answer that question Analytical Judgment Comfortable evaluating diverse performance data Identifies the factors that matter most Forms hypotheses and designs tests that produce clear, decision-ready answers Internal and External Networking Builds productive relationships with senior internal partners, the digital agency, and external platform contacts Removes blockers, improves execution, and strengthens campaign outcomes Curiosity and Adaptability Actively tracks emerging channels and market shifts Quickly tests and adopts approaches that improve performance Benefits Health & Wellness: Parental Leave, Wellness Days Off, Quarterly Wellness Speakers, Wellness Challenges Giving Back: Giving Fridays Rotating Charity Support, 6sense Gives Back Programs, Month of Service Social Well Being: Flexible Time Off, HUB Working Model, WeWork Access Professional Development: LinkedIn Learning Courses, WFH Stipend, Revenue Certifications, Management Training Hands-on experience managing SEM, display, and social advertising campaigns, ideally in partnership with an external agencyFull understanding of digital marketing within a B2B SaaS environment, with the ability to resolve campaign performance issues in creative, practical waysExperience applying an account tiering or ABM approach to digital spend, adjusting targeting and budget based on account prioritizationFamiliarity with the B2B SaaS marketing technology ecosystem, including ad platforms, analytics tools, and ABM/intent data providersA track record of building and running experimentation frameworks to drive continuous improvement in paid digital performanceExperience measuring and reporting on full-funnel performance, connecting top-of-funnel digital activity to pipeline and revenue outcomesTypically 5+ years of relevant experience with a bachelor’s degree, or 3+ years with a master’s degree #J-18808-Ljbffr 6sense