Head of DTC Growth

About Mouthology Mouthology is a fast-growing oral health brand on a mission to make better oral health accessible to everyone. Our flagship toothpaste is made with 10% nano-hydroxyapatite, and we're rapidly expanding across Amazon, TikTok Shop, DTC and major national retailers. We're looking for an experienced Head of DTC Growth to own and scale our direct-to-consumer business. Someone who knows how to acquire customers profitably, build high-performing creative, optimize conversion and turn a Shopify store into a serious growth engine. What You'll Do Own DTC growth & economics: Drive profitable customer acquisition across Meta, Google and other paid channels. Own CAC, AOV, contribution margin, LTV and payback. Build a creative testing engine: Develop and execute a high-volume testing strategy for paid advertising. Identify winning concepts, iterate quickly and continuously improve creative performance. Drive conversion optimization: Own Shopify landing pages, PDPs, offers, bundles and checkout performance. Build a disciplined A/B testing program to improve conversion rates and revenue per visitor. Increase AOV & LTV: Optimize offers, subscriptions, upsells, retention and repeat-purchase strategies to maximize customer lifetime value. Scale the channel: Identify new growth opportunities, test emerging acquisition channels and build the systems, analytics and processes needed to scale DTC profitably. Who We're Looking For Proven experience scaling a DTC consumer brand , ideally in CPG, beauty, personal care, health or wellness. Strong track record of profitable customer acquisition and meaningful revenue growth, with measurable results. Deep experience with Shopify, Meta Ads, Google Ads, creative strategy and conversion rate optimization. Strong understanding of unit economics, attribution, retention and customer lifetime value. Highly analytical, creative and comfortable running frequent experiments. A hands-on operator who moves quickly, takes ownership and knows how to build systems that scale. What Success Looks Like We have a repeatable, profitable customer acquisition model, a high-performing creative and conversion testing engine, and clear understanding of channel economics.