Digital Intelligence Lead, Insights & Analytics

Who We Are FTI Consulting is the leading global expert firm for organizations facing crisis and transformation. We work with many of the world’s top multinational corporations, law firms, banks and private equity firms on their most important issues to deliver impact that makes a difference. From resolving disputes, navigating crises, managing risk and optimizing performance, our teams respond rapidly to dynamic and complex situations. Who We Are FTI Consulting is the leading global expert firm for organizations facing crisis and transformation. We work with many of the world’s top multinational corporations, law firms, banks and private equity firms on their most important issues to deliver impact that makes a difference. From resolving disputes, navigating crises, managing risk and optimizing performance, our teams respond rapidly to dynamic and complex situations. At FTI Consulting, you’ll work side-by side with leaders who have shaped history, helping solve the biggest challenges making headlines today. From day one, you’ll be an integral part of a focused team where you can make a real impact. You’ll be surrounded by an open, collaborative culture that embraces diversity, recognition, professional development and, most importantly, you. Are you ready to make your impact? About The Role Our Corporate Positioning & Insights (CPI&I) practice is seeking a Digital Intelligence Senior Analyst to develop and execute research and analytics products and translate data into actionable insights for our clients. This role will be an important contributor to accounts covering ongoing corporate brand positioning, public affairs campaigns, crisis response and special situations. In this role, the candidate will have the opportunity to work directly with clients across a range of sectors, as a key contributor to strategy and delivery, as well as helping to position our firm through thought leadership and contributions to generating new business. The role will develop in-depth knowledge of client objectives and challenges and bring expertise in social media listening, media monitoring, conversation analysis, influencer identification and stakeholder mapping to bear on fast-moving, news-shaping client engagements. What You’ll Do Analytics & Reporting Own program measurement: define KPIs at the outset of each engagement, build reporting dashboards, and deliver regular performance reports to client stakeholders and internal account teams. Analyze campaign data to surface actionable insights, recommending optimizations in real time and contributing to quarterly or post-campaign strategic reviews. Develop a working knowledge of media measurement methodologies including brand lift studies, multi-touch attribution, and audience analytics tools. Monitor and synthesize digital and social trends relevant to client industries and campaign objectives, bringing forward-looking perspective to account teams. Monitor and report on digital, media, and search performance using platforms including Google Search Console, SEMrush, Brandwatch, Meltwater, or equivalent tools, and translate findings into actionable strategy. Identify influencers and critical stakeholders within topics and conversations and provide data-backed recommendations for engagement. Leverage social listening and media intelligence platforms such as Brandwatch and Meltwater to track audience sentiment, share of voice, and campaign impact, surfacing insights that inform ongoing strategy and client counsel. Client & Account Management Serve as a primary day-to-day client contact for analytics and monitoring on integrated accounts and campaigns, communicating clearly and proactively with clients on coverage and conversation themes, voices, and volume. Collaborate cross-functionally with colleagues across Corporate Positioning & Insights and wider Strategic Communications practices—including public affairs, financial communications, crisis management and corporate reputation—to deliver integrated, multi-channel communications programs. Contribute to the development of client scopes, proposals, and presentations, articulating research methodologies and measurement frameworks to senior audiences. Support new business development efforts by contributing analytics expertise to pitches and credential documents. Team & Practice Development Provide guidance and mentorship to junior analysts and associates, reviewing their work and supporting their development in digital intelligence and insights generation. Contribute to Corporate Positioning & Insights' internal knowledge-sharing, staying current on platform updates, industry tools, and emerging best practices and disseminating insights to the broader team. Assist in establishing and refining team processes, workflow standards, and quality-control frameworks for paid media delivery. How You’ll Grow We are committed to investing and supporting you in your professional development. We have developed a range of programs focused on fostering leadership, growth and development opportunities. We aim to promote continuous learning and individual skills development through on-the-job learning, self-guided professional development courses and certifications. You’ll be assigned a dedicated coach to mentor, guide and support you through regular coaching sessions and serve as an advocate for your professional growth.As you progress through your career at FTI Consulting, we offer tailored programs for critical professional milestones to ensure you are prepared and empowered to take on your next role. Basic Qualifications What You Will Need To Succeed Bachelor's degree with demonstrable research and statistical analysis in Communications, Marketing, Political Science, Psychology, or other related fields. 3–5 years of hands-on digital intelligence experience, ideally within a communications agency, public affairs firm, or digital consultancy. Experience with listening and monitoring tools such as Brandwatch, Meltwater and Signal AI, with proficiency in building queries using Boolean logic and establishing dashboards for reputation tracking. Proficiency in campaign measurement and analytics tools, including Google Analytics (GA4), Google Tag Manager, and native platform reporting. Strong analytical skills with the ability to translate complex data sets into clear, client-ready narrative and recommendations. Experience in SEO/GEO principles and tools preferred. Excellent written and verbal communication skills; comfortable presenting to senior client stakeholders. Proven ability to manage multiple accounts and deadlines simultaneously in a fast-paced, high-stakes environment. Ability to travel to FTI office(s) and client site as needed Applicants must be currently authorized to work in the United States for any employer on a full-time basis; this position does not provide visa sponsorship Preferred Qualifications Experience in B2B or public affairs paid media, including issue advocacy, corporate reputation, or financial communications campaigns. Familiarity with DSPs and programmatic buying platforms. Experience with CTV/OTT media planning and buying. Working knowledge of data visualization and dashboarding tools Google Ads, Meta Blueprint, or other relevant platform certifications. Experience with audience research, social listening, and media intelligence tools (e.g., Brandwatch, Meltwater, Sprinklr). Familiarity with SEO, search strategy, AI-powered search, Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and evolving digital discovery trends. Exposure to A/B and multivariate creative testing methodologies. FTI Consulting is an equal opportunity employer and does not discriminate on the basis of race, color, national origin, ancestry, citizenship status, protected veteran status, religion, physical or mental disability, marital status, sex, sexual orientation, gender identity or expression, age, or any other basis protected by law, ordinance, or regulation. Compensation Minimum Pay: $77,000 Maximum Pay: $118,000 Compensation Disclosure: The compensation range reflects potential base salary for the role. Actual compensation is determined based on a wide array of relevant factors including market considerations, business needs, and an individual’s location, skills, level of experience, and qualifications. #J-18808-Ljbffr FTI Consulting