Marketing Lead

Marketing Lead

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Marketing Lead based in India.

This is a senior, hands-on marketing leadership role responsible for building and scaling a go-to-market engine in India. You will define the local marketing strategy while adapting an established international brand and playbook to the Indian market. The role spans brand, demand generation, content, SEO, paid media, partnerships, events, product marketing, and marketing operations. You will own the marketing budget, pipeline contribution, performance reporting, and the systems that turn marketing activity into measurable commercial results. Working closely with sales, product, and leadership teams across India and the UK, you will have significant autonomy and influence. AI-powered tools will be embedded into content, campaign execution, reporting, and marketing workflows to increase speed and effectiveness. Success will mean stronger brand recognition, a predictable qualified pipeline, higher-converting digital channels, and a growing presence within India's startup and investor ecosystem.

Accountabilities

• Define and lead the India go-to-market and brand strategy in alignment with broader business objectives, overseeing messaging, digital assets, campaigns, and customer touchpoints.
• Own demand generation and digital marketing across the website, SEO, AI-search visibility, content, paid media, email, social, and partner channels.
• Build and execute integrated campaigns that consistently generate qualified leads and contribute directly to pipeline growth.
• Lead product marketing by developing positioning, value propositions, sales enablement materials, and launch campaigns for new products and features.
• Own marketing operations through HubSpot or equivalent platforms, including workflows, lead scoring, lifecycle management, attribution, reporting, and automation.
• Monitor campaign, pipeline, website, and channel performance, translating data into clear recommendations for senior leadership.
• Own the marketing budget and make disciplined investment decisions based on performance, ROI, and strategic priorities.
• Develop strategic partnerships with ecosystem organizations, industry bodies, investors, and other relevant stakeholders.
• Lead PR, media and analyst relations, executive thought leadership, speaking opportunities, webinars, roundtables, and other community-building initiatives.
• Develop annual marketing plans and quarterly reviews, continuously deciding where to invest, optimize, or stop based on business impact.
• Introduce AI tools and automation into content creation, campaign execution, reporting, and other marketing workflows while maintaining quality and brand consistency.
• Collaborate closely with sales, product, and leadership teams across India and international markets to ensure marketing priorities support commercial objectives.

Requirements

• 12+ years of full-time marketing experience, including at least 5 years leading a marketing function or team with increasing responsibility for scope, budget, or team size.
• Strong B2B marketing experience, ideally within SaaS, fintech, professional services, or another technology-driven environment selling to business decision-makers.
• Demonstrated leadership across the full marketing mix, including brand, demand generation, content, paid media, digital marketing, and marketing operations.
• Proven track record of building marketing engines that improve awareness, engagement, qualified pipeline, and commercial performance, supported by measurable results.
• Hands-on expertise with HubSpot or a comparable marketing automation platform, Google Ads, and LinkedIn Ads, including campaign management, budget ownership, and performance reporting.
• Experience owning marketing budgets and communicating pipeline contribution, ROI, and investment recommendations directly to senior leadership.
• Strong understanding of modern SEO and experience improving brand visibility across AI search and generative discovery platforms as well as traditional search.
• Practical experience using AI tools for content development, campaign production, research, reporting, automation, and other everyday marketing activities.
• Excellent commercial judgment, analytical ability, attention to detail, and a strong focus on measurable outcomes.
• Exceptional written and verbal communication skills, with the ability to collaborate effectively across India and UK teams and time zones.
• Comfortable working autonomously in a remote-first, distributed environment and traveling occasionally for events and team gatherings.
• Strong startup or scale-up experience is preferred, particularly experience launching or building a marketing function in a new market.
• Experience marketing to founders, CFOs, finance leaders, SMEs, investors, or similar B2B audiences is advantageous.
• Familiarity with equity compensation, share schemes, ESOPs, or related financial products is a plus, as is a strong network within India's startup and investor ecosystem.
• Experience hiring and developing marketing teams or managing agencies and freelancers is beneficial.
• Adaptable, collaborative, proactive, and comfortable taking ownership beyond a narrowly defined job scope.

Benefits

• Salary of up to INR 40,00,000 per year, depending on experience.
• Equity participation through an employee stock ownership plan after the qualifying period.
• Fully remote-first working arrangement within India.
• Flexible working environment designed to support work-life balance and autonomy.
• Twice-yearly in-person team retreats and opportunities for team and company socials.
• Private medical insurance after the qualifying period.
• Personal training and professional development budget.
• Support with appropriate home-working hardware and software.
• 25 days of annual leave, plus one additional day per year of service, up to five additional days.
• Monthly employee recognition program.
• Opportunity to work with international teams across India and the UK.
• Significant autonomy and ownership over marketing strategy, budget, and execution.
• Opportunity to help establish and scale a growing market presence while contributing to a meaningful, purpose-driven business.
• Supportive, collaborative culture with a strong focus on inclusion, learning, and continuous improvement.