Marketing Analytics Manager

This role is not open for C2C or any 3rd party assistance Position Summary The Marketing Analytics Manager will develop and maintain executive-level reporting, analytics, and testing programs that provide deep insight into the customer journey and website performance. Reporting to the Senior Director of Marketing Analytics, this role will partner closely with UX, Ecommerce, and Development teams to drive data-driven decision-making, optimize digital experiences, and shape the organization’s experimentation and testing strategy. Own executive-level dashboards, performance reporting, and monthly analytics reviews. Translate complex data into actionable business insights and strategic recommendations. Partner with UX, Development, and Ecommerce teams to identify and prioritize site enhancements. Design, execute, and evaluate A/B tests and multivariate experiments. Develop and manage the marketing analytics testing roadmap and governance framework. Analyze customer behavior, segmentation, and purchasing patterns to improve acquisition and retention strategies. Define KPIs and monitor performance against business objectives. Present analytics findings and recommendations to senior leadership. Drive continuous optimization initiatives across marketing and ecommerce functions. Qualifications 7+ years of progressive analytics experience within marketing, ecommerce, web analytics, or related fields. Strong SQL proficiency with the ability to write and execute queries independently. Advanced Microsoft Excel skills for reporting, analysis, and data preparation. Experience with Google Analytics 4 (GA4), including reporting, configuration, and attribution analysis. Experience building dashboards and data models in Power BI or similar BI platforms. Experience conducting A/B testing and multivariate testing. Strong written and verbal communication skills with executive-facing presentation experience. Self-starter able to work independently with minimal supervision. Preferred Qualifications Experience supporting ecommerce organizations. Experience partnering with UX and digital product teams. Advanced statistical analysis or experimentation experience. Experience developing enterprise-level reporting and KPI frameworks. Previous experience within retail, consumer products, or digital commerce environments. Master’s degree in Analytics, Statistics, Marketing, Business, or a related discipline. Technical Skills SQL Google Analytics 4 (GA4) Power BI Microsoft Excel (Advanced) A/B Testing Multivariate Testing Marketing Analytics Web Analytics Attribution Modeling KPI Development & Reporting Medical, dental, and vision insurance (majority employer-paid) 401(k) with company match up to 4% Generous PTO program Professional training and career development opportunities Annual discretionary bonus program Performance Expectations Deliver accurate, timely executive reporting and analytics. Drive measurable improvements through experimentation and optimization initiatives. Provide actionable insights that influence business and marketing strategy. Maintain high-quality dashboards, reporting standards, and data integrity. Effectively collaborate with cross-functional teams and senior leadership. Champion a culture of continuous improvement and data-driven decision making. #J-18808-Ljbffr Brilliant®