Director, Demand Capture Excellence

Director, Demand Capture Media Excellence

Redwood City, Los Angeles, Kirkland, Vancouver

The future of entertainment is interactive, and our Growth Marketing team plays an important role in this future by building content, culture, and community around our brands. We empower audiences to Play, Create, Watch, and Connect across our amazing franchises and experiences, including FC, Madden NFL, College Football, The Sims, Battlefield, Plants vs. Zombies, Design Home, Star Wars, Sim City, Golf Clash, Pogo, and more. We’re a multi-functional group, with world-class expertise in building fandoms, driving interactive storytelling, and positioning our franchises at the center of the broader entertainment ecosystem.

Responsibilities

• Partner with high-performing team of data-driven Demand Capture media buyers, specializing in media across PC, console and mobile
• Set standards for demand capture media innovation across EA’s campaign, including channel strategy, optimization levers and existing AI adoption
• Partner with platforms to prioritize demand capture media features and capabilities for greater EA outcomes
• Develop EA strategies to optimize outcomes from media platform evolutions and industry updates
• Lead demand capture media AI initiatives with thought leadership and projects to move EA forward
• Develop and gain alignment for Media Investment Framework, to be used by Franchise Directors in funnel allocations
• Set channel execution standards (Campaign set-up, Usage of platform features, measurement implementation, experimentation implementation, etc.)
• Cross-functional change management and remove barriers to functional best practices (Flexible Funding, Creative Funding, etc.)
• Develop training material and programs for Demand Capture buying skills and cross-train talent

Requirements

• 10+ years’ experience in performance media, managing demand creation and demand conversion across PC, console and mobile games
• 5+ years of influencing senior leaders
• Experience managing AAA game media budgets
• Ownership, accountability & ability to solution complex problems.
• In-depth understanding of user acquisition algorithms, Measurements, and creative best practices.
• BA/BS Degree in marketing/finance or equivalent quantitative field
• Passion/knowledge for video games

Pay Transparency - North America

PAY RANGES

California (depending on location e.g. Los Angeles vs. San Francisco): 182,600 – 276,300 USD

Pay is just one part of the overall compensation at EA. In the US, we offer a package of benefits including paid time off (3 weeks per year to start), 80 hours per year of sick time, 16 paid company holidays per year, 10 weeks paid time off to bond with baby, medical/dental/vision insurance, life insurance, disability insurance, and 401(k) to regular full-time employees. Certain roles may also be eligible for bonus and equity.

EEO Statement

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.