Marketing & Communications Coordinator

$27.37 - $41.06 Hourly

$56,931 - $85,396 Annually

This position is a Pay Band C7

Posting Details

ALTSD provides accessible, integrated services to older adults, adults with disabilities, and caregivers to assist them in maintaining their independence, dignity, autonomy, health, safety, and economic well-begin, thereby empowering them to live on their own terms in their own communities as long and productively as possible.


External Affairs is a cross functional team within the Office of the Secretary. External Affairs works to reduce silos, streamline and create consistent cohesive communications. It will build capacity with the goal of managing all public-facing information, centralizing marketing initiatives and communication efforts for all Agency programs and services.

Interviews are expected to be conducted within two weeks of closing date.

*APPLICATIONS SUBMITTED WITHOUT WORK EXPERIENCE OR A RESUME WILL NOT BE CONSIDERED. IF ATTACHING A RESUME, RESUME MUST INCLUDE DATES OF EMPLOYMENT FOR EACH JOB (MONTH & YEAR) AND DETAILS OF WORK EXPERIENCE/JOB DUTIES*
PLEASE ATTACH YOUR OFFICIALTRANSCRIPTS TO VALIDATE YOUR DEGREE.


Why does the job exist?

This position is responsible for the marketing and communication of our email communications to constituents for Aging and Long-Term Service Department as well as updating and maintaining the website with content copy and graphics that are extremely informative to the public, but especially to the senior population seeking available services and resources. This position also measures the effectiveness of the communication and marketing strategy and provides analytics that inform Agency decision making to better serve our constituents.


How does it get done?

Communication and Marketing


Works with ALTSD divisions to conduct business process consulting and analysis services related to marketing and communications, including copy writing and builds email communication templates for constituent newsletter articles and stories.


Writes copy and updates outreach event calendar


Writes and gathers information to update staff portal with content


Assist with graphic design elements for newsletter, website and staff portal


Supports outreach events and special projects


Use tools like Google Analytics to monitor traffic and user behavior


Analyze campaign effectiveness and suggest improvements base on web traffic and analytics


Prepares regular reports for internal divisions


Collaborates with external contractors and developers


Manage timelines for website updates and marketing campaigns


Ensure all communications align with organizational goals


Website Maintenance


Maintain and update website content (text, images, links) using CMS platforms like WordPress or Drupal


Monitor site performance, uptime and page load speed


Coordinate projects for the design and launch of web portals and interactive forms, establishing clear milestones with internal stakeholders. This includes developing content, gathering necessary information and ensuring timely delivery of all components.


Troubleshoot issues related to web pages, event calendars, staff portal, while ensuring the site(s) remains accurate and up to date through regular content updates.


Coordinate with developers or IT for technical updates and security patches


Implement basic SEO best practices (keywords, meta tags, alt text)


Ensure mobile responsiveness and cross-browser compatibility


Monitor site performance and optimize navigation to provide a seamless, intuitive experience for users accessing information.


Who are the customers?

Primarily individuals who need support to maintain independence, health and quality of life as they age or live with a disability. Our customers also include family members and caregivers who need resources, training, respite care or guidance, guardians, health care providers, social service organizations and community partners.


Ideal Candidate

Detail-oriented and creative professional with a strong blend of technical web management skills and strategic communication expertise. Comfortable managing website content through platforms like WordPress while also developing and executing marketing and communication initiatives. This individual has excellent writing and editing skills, with the ability to create clear, engaging content across digital channels, including websites, email campaigns, and social media. They are knowledgeable in SEO best practices and familiar with analytics tools such as Google Analytics to track performance and guide data-driven decisions.


The ideal candidate is highly organized, able to manage multiple projects simultaneously and collaborates with cross-functional teams.


Minimum Qualification

Bachelor's degree and five (5) years of experience developing and implementing marketing plans for trade book publishers. Any combination of education from an accredited college or university in a related field and/or direct experience in this occupation totaling nine (9) years may substitute for the required education and experience.


Employment Requirements

Must possess and maintain a valid Driver's License. Must possess and maintain a current Defensive Driving Course Certificate from the State of New Mexico or must pass and receive Defensive Driving Course Certification within 90 days of employment.


Working Conditions

Work is performed in an office setting with exposure to Visual/Video Display Terminal (VDT) and extensive personal computer and phone usage. Some sitting, standing, bending and reaching may be required. Travel is required. Incumbent will work under stress and frequent time constraints.


Supplemental Information

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Agency Contact Information: Juanita Jennings, View phone number on click.appcast.io, Email


For information on Statutory Requirements for this position, click the Classification Description link on the job advertisement.

Bargaining Unit Position

This position is not covered by a collective bargaining agreement.