Vice President of Marketing

Lead DALQEN’s brand, market positioning, go-to-market strategy, and marketing organization across digital asset intelligence and professional markets.

Team Executive Leadership

Working model Remote-first

Location United States

Occasional travel may be required for company events or strategic meetings. The role remains remote-first. Company-required business travel is paid by DALQEN.

02 / THE POSITION

Position Overview

This is a strategic and highly cross-functional leadership position. The Vice President of Marketing will work closely with executive leadership and functional leaders across Product, Research, Business Development, Technology, and Operations.

The successful candidate will be responsible for translating DALQEN’s capabilities into clear market positioning, credible narratives, effective go-to-market programs, and measurable marketing initiatives that support the company’s continued development.

03 / THE OPPORTUNITY

This role offers the opportunity to shape how DALQEN is understood by professional market participants, partners, prospective customers, and the broader digital asset ecosystem while building the marketing systems required to support long-term growth.

04 / RESPONSIBILITIES

Brand Strategy & Positioning

Define, strengthen, and protect DALQEN’s brand positioning, category narrative, messaging architecture, and market identity.

Develop marketing strategies that support product initiatives, market expansion, partnerships, and commercial growth.

Build a deep understanding of professional users, institutions, market participants, prospective customers, and emerging audience segments.

Product Marketing

Translate DALQEN’s platform, intelligence capabilities, data infrastructure, and market use cases into clear and credible value propositions.

Content & Thought Leadership

Lead the development of research-driven content, executive communications, market commentary, educational materials, and thought leadership.

Demand Generation

Build disciplined acquisition and engagement programs across digital channels, content, partnerships, events, and targeted campaigns.

Marketing Analytics & Performance

Establish KPIs, dashboards, attribution frameworks, reporting mechanisms, and operating reviews that provide clear visibility into marketing performance.

Cross-Functional Leadership

Work closely with Product, Research, Operations, Business Development, Technology, and executive leadership to maintain alignment between market strategy and company priorities.

Marketing Systems & Team Building

Build scalable marketing processes, workflows, external partner relationships, operating cadences, and eventually a high-performing internal marketing organization.

Market Feedback

Develop structured mechanisms for capturing market feedback and translating audience, customer, and ecosystem insights into actionable recommendations for leadership and product teams.

05 / EXPERIENCE

Candidate Profile

Significant senior marketing experience within technology, fintech, financial services, data, AI, digital assets, or another high-growth environment.

Brand & Positioning

Strong experience developing brand strategy, market positioning, messaging, and category narratives.

Go-to-Market Experience

Demonstrated experience designing and executing go-to-market programs across products, markets, or customer segments.

Product Marketing

Ability to translate technical or complex capabilities into clear value propositions, use cases, and market-facing communications.

Marketing Function Building

Experience building or scaling marketing teams, systems, workflows, agencies, or operating structures.

Experience marketing to B2B, institutional, professional, enterprise, or sophisticated customer audiences is advantageous.

Executive Presence

Experience working directly with executive leadership and senior cross-functional stakeholders.

Analytical Orientation

Strong ability to use performance data, market research, and customer insights to guide marketing decisions.

Communication

Excellent written, verbal, presentation, and stakeholder-management skills.

Ownership & Judgment

High levels of ownership, judgment, discretion, accountability, and attention to brand credibility.

Ability to operate effectively within a distributed, remote-first environment.

Industry Domain

Experience within digital assets, fintech, financial markets, market data, AI, or information services is advantageous.

Learning Agility

Deep cryptocurrency expertise is not necessarily required; however, intellectual curiosity, strong market awareness, and the ability to quickly develop an understanding of the digital asset ecosystem are important.

06 / SUCCESS

What Success Looks Like

The Vice President of Marketing will help create an environment in which:

• DALQEN’s market positioning is clear, credible, and differentiated.
• Brand communications remain consistent across channels.
• Product capabilities translate into understandable market value.
• Marketing initiatives have measurable objectives and performance visibility.
• Research, product, and commercial teams operate around a shared market narrative.
• Market feedback reaches leadership and product teams in a structured way.
• Marketing systems and organizational infrastructure evolve alongside company growth.