Digital Marketing & Web Performance Manager

Digital Marketing & Web Performance Manager  

Full-Time | In-Office | San Antonio, TX  

About the Role  

CKC Custom Homes is seeking a  Digital Marketing & Web Performance Manager to own and manage our full digital ecosystem. This role is responsible for paid advertising, SEO strategy, website performance, CRM administration, analytics, and attribution ; ensuring our digital efforts drive qualified leads, measurable ROI, and scalable growth.

This is a  hands-on, execution-focused role . You will actively manage Google and Meta Ads, maintain and optimize our WordPress websites, administer our GoHighLevel CRM, and ensure every lead is properly tracked, routed, and reported from first click through conversion.

This is not a social media or content creation role. Candidates whose primary background is social media management, content creation, or influencer marketing will not be considered.

Key Responsibilities  

Performance Marketing & Paid Media (Google & Meta)

• Own and manage Google Ads campaigns, including Search and Local Services Ads (where applicable)
• Optimize campaigns based on lead quality, conversion performance, and ROI 
• Implement and maintain conversion tracking across GA4, Google Tag Manager, and CRM events 
• Monitor and report on CPL, CPQL, conversion rates, and overall lead performance 
• Scale, refine, or pause campaigns based on performance insights 
• Lead SEO strategy to maintain and grow top search visibility in key markets 

WordPress Website Management  

• Build, maintain, and optimize WordPress websites (pages, forms, plugins, updates) 
• Create and manage landing pages tied directly to paid advertising campaigns 
• Ensure site performance, technical SEO structure, and ongoing troubleshooting 
• Support conversion rate optimization across key pages 

GoHighLevel   CRM & Marketing Systems  

• Build and maintain workflows, automations, pipelines, and lead routing 
• Ensure accurate tracking from ad click → form submission → CRM → reporting 
• Maintain data hygiene, system organization, and CRM integrity 
• Support dashboards, reporting, and performance insights 

Reporting & Collaboration  

• Provide regular performance reporting to the Director of Sales & Marketing 
• Collaborate on landing page optimization and system improvements 
• Support scalable systems as the company continues to grow 

Reporting Structure  

• Reports directly to the Director of Sales & Marketing 
• No direct people management responsibilities 
• Works cross-functionally with leadership, operations, and sales teams 

Required Experience & Skills  

• Proven experience managing Google and Meta Ads with a focus on lead generation
• Strong WordPress experience (site builds, forms, plugins, landing pages)
• Demonstrated success developing and executing SEO strategies that drive visibility, traffic, and performance 
• Hands-on experience with GoHighLevel CRM 
• Advanced knowledge of GA4, Google Tag Manager, and conversion tracking 
• Strong analytical, systems-oriented mindset
• Highly detail-oriented, organized, and process-driven 

Preferred Qualifications  

• Shopify experience 
• Experience in luxury homebuilding, real estate, interior design, or architecture 
• Agency background 

Requirements  

• Must be based in San Antonio, TX 
• Comfortable in a hands-on, execution-focused role 

Why Join CKC  

CKC Custom Homes is a luxury custom home builder and design brand built on craftsmanship, personalization, and an elevated client experience. We are a close-knit, collaborative team that values creativity, innovation, and delivering excellence without compromise.

This role plays a pivotal part in shaping our growth, supporting sales and marketing through strong systems, thoughtful strategy, and performance-driven execution.

You’ll have the opportunity to make a real impact, working with a brand that values intention, precision, and building something truly meaningful.