Product Marketing Manager

Product Marketing ManagerNew York, United StatesBitGo is the leading infrastructure provider of digital asset solutions, delivering custody, wallets, staking, trading, financing, and settlement services from regulated cold storage. Since our founding in 2013, we have focused on enabling our clients to securely navigate the digital asset space. With a global presence and multiple Trust companies, BitGo serves thousands of institutions, including many of the industry's top brands, exchanges, and platforms, and millions of retail investors worldwide. As the operational backbone of the digital economy, BitGo handles a significant portion of Bitcoin network transactions and is the largest independent digital asset custodian, and staking provider, in the world.This role will require being full-time onsite at our New York office to support collaborative team dynamics and innovative problem-solving.We are seeking a Product Marketing Manager to drive go-to-market strategy across BitGo's platform. This role will work across multiple product lines, including custody, wallets, APIs, and emerging retail and mobile experiences, helping define how we bring products to market and scale adoption.You will operate at the intersection of Product, Marketing, Sales, and Design, ensuring our products are clearly positioned, effectively launched, and widely adopted.Responsibilities:Go-to-Market StrategyOwn messaging, positioning, and GTM strategy for key BitGo products and featuresDevelop deep understanding of customer segments across institutional and retail audiencesBuild buyer personas, use cases, and competitive positioning to differentiate BitGo in the marketProduct & Launch ExecutionPartner with Product Management to shape roadmap priorities and bring new features to marketLead product launches end-to-end, including internal alignment, messaging, and external campaignsOwn release communications and ensure adoption across existing and new clientsSales EnablementCreate sales collateral including decks, product guides, demos, and customer-facing materialsEnable Sales and BD teams with the messaging and tools needed to close dealsGather insights from Sales to continuously refine positioning and improve conversion ratesMarketing & GrowthCollaborate with content, growth, and PR teams to drive demand and awarenessSupport campaigns, lifecycle marketing, and product-led growth initiativesHelp shape BitGo's narrative across channels including web, email, and eventsRetail & Mobile (Emerging Focus)Support GTM efforts for BitGo's retail and mobile platform initiativesHelp translate institutional-grade infrastructure into intuitive, user-friendly messaging for retail audiencesPartner with product and design teams to improve onboarding, engagement, and retentionRequirements:4 to 7 years of product marketing experience in fintech, SaaS, crypto, startup, or financial servicesStrong ability to translate technical products into clear customer value propositionsExperience launching products and working cross-functionally with Product, Sales, and DesignFamiliarity with both institutional and retail user journeys is a plusExcellent writing, storytelling, and communication skillsHighly organized, proactive, and comfortable operating in a fast-moving environmentWhy Join BitGo?Disrupting an industry takes vision, innovation, passion, technical chops, drive to deliver, collaboration, and execution. Join a team of great people who strive for excellence and personify our corporate values of ownership, craftsmanship, and open communication. We are looking for colleagues who want to help build the infrastructure powering the future of finance.BenefitsCompetitive base salary, bonus, and stock options100% company-paid health insurance for employee, partner, and dependentsUp to 4% 401k company matchPaid parental leave, Paid vacationFree commuter/parking passFree custom lunches, dinners, and snacksComputer equipment and workplace furniture to suit your needsGreat colleagues and an inspiring startup environmentBenefits may vary based on location.Pay Transparency Notice: Depending upon your leveling and location, the compensation for this role averages between $130,000 and $150,000 USD base salary. Equity, an annual performance bonus, and the benefits outlined above are also part of this role's package.