Associate Director, Paid Search

Overview The Associate Director, Paid Search is responsible for leading performance marketing initiatives toward client and company objectives. The Associate Director will manage and direct Performance Media teams, including Managers, Senior Analysts and Analysts. Proven account management and team leadership experience is essential, along with experience in online marketing and digital media. The ideal candidate must have strong team management, and SEM experience with knowledge of eCommerce being a plus. Our paid search team works across a diverse range of sectors on some of the largest and most dynamic clients within the agency. We are looking for an enthusiastic leader and paid search expert who is keen to submerge themselves into a number of projects. Responsibilities Develop, manage, and monitor client service delivery executions of the assigned accounts Oversee process development and ensure best practices are in place Assure quality control of all media planning and implementation Prepare and present annual financial and staffing plans Implement planning process for the assigned accounts and holistic media planning across paid search platforms and initiatives Coordinate efforts across different digital media channels to drive optimized recommendations Continuously evaluate and improve upon all digital media opportunities Attend to client meetings as needed, interface as needed with executive level and middle management level on client side during meetings and presentations Embrace and encourage a culture based on teamwork, collaboration, and intellectual curiosity Motivate, lead, and manage internal teams, working collaboratively to drive programs that meet our clients’ performance and business objectives Drive adoption of stated account management best practices through example setting, positive reinforcement and behavioral correction Conduct performance reviews and career path plans Provide training to direct reports as needed Facilitate the development and documentation of best practices for improving operational efficiencies within the team and the group Qualifications 5+ years of account management experience in online advertising, direct marketing, SEM, or e-commerce 2-4+ years of digital marketing preferred with desirable focus on search engines, display and/or social media 3+ years of successful team management experience Demonstrated understanding of online marketing principles Strong analytical skills and the ability to interpret campaign performance data and provide insights and optimization recommendations Understanding of best practices for leveraging paid social media for brand communication Must possess strong leadership skills and be comfortable presenting ideas to senior level stakeholders Resourceful, curious, and motivated individual with an ability to work independently as well as in a collaborative team setting Strong organizational, problem-solving, and communication skills Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel Benefits Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. Compensation Compensation Range: $97,375 - $139,965, annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. All your information will be kept confidential according to EEO guidelines. #J-18808-Ljbffr