Manager of Marketing Engagement (50538)

Job Details Job Location: Practice Support Center 1210 - Dallas, TX 75231 Position Type: Full Time About the Company Platinum Dermatology Partners is a network of high-quality dermatology clinics that focus on collaborative and innovative ideas to drive growth. We offer general dermatology, cosmetic, medical, plastic surgery, and cancer screening treatments. We have over 120 clinics and more than 350 providers across Texas, Arizona, California, Nevada, and Florida. Company Conformance Statements Perform quality work within deadlines with or without direct supervision. Interact professionally with other employees, customers, and suppliers. Work effectively as a team contributor on all assignments. Work independently while understanding the necessity for communicating and coordinating work efforts with other employees and organizations. Position Summary This role requires a highly analytical and strategic CRM & Retention Manager to own and scale our patient lifecycle marketing strategy end-to-end. It involves designing, building, and optimizing patient journeys that drive retention, increase visit frequency, and maximize lifetime value across our network of practices. The ideal candidate is both a strategist and a builder—someone who can translate patient data into actionable insights and execute sophisticated, automated journeys across email and SMS. Key Responsibilities CRM Strategy Drive the CRM and patient retention strategy from concept through execution and optimization. Identify opportunities to increase patient frequency, adherence to treatment plans, and long-term engagement. Salesforce Marketing Cloud Execution Build, manage, and optimize journeys within Salesforce Marketing Cloud (Journey Builder, Automation Studio, Email Studio, etc.). Leverage data extensions, segmentation, and personalization (SQL, AMPscript experience preferred but not required) to deliver targeted communications. Partner with data/IT teams to ensure proper integration, data flow, and platform scalability. Patient Journey Development Design and implement condition- and service-line-specific journeys (e.g., acne, skin cancer follow-ups, cosmetic treatments, chronic conditions). Create trigger-based campaigns tied to patient behavior, visit history, and care plans. Continuously refine journeys based on performance and patient engagement signals. Analytics & Optimization Analyze campaign performance and patient behavior to uncover insights and drive improvements. Monitor and optimize email deliverability—including assessing inbox placement, sender reputation, and engagement signals—and provide actionable recommendations. Track and report on KPIs such as retention rate, visit frequency, reactivation rate, and lifetime value. Lead A/B testing and experimentation across messaging, timing, and channel strategy. Cross-Functional Collaboration Partner with marketing, operations, and clinical teams to align messaging with patient care goals. Ensure all communications are compliant with HIPAA and patient privacy standards. Collaborate with the Director of Digital Marketing on broader growth strategy. Qualifications Education Bachelor degree in any related marketing specialty. Skills & Experience 5–8+ years of experience in CRM, lifecycle marketing, or retention-focused roles. Prior experience working in healthcare is highly preferred. Hands‑on Salesforce Marketing Cloud experience is preferred (Journey Builder, Automation Studio, segmentation) but not required. Strong analytical skills with the ability to translate data into strategy and execution. Experience building automated, multi‑step lifecycle journeys across email and SMS. Familiarity with SQL, data modeling, and personalization strategies preferred. Experience in healthcare, multi‑location, or service‑based businesses is a strong plus. Benefits Medical, Dental, and Vision insurance. Short‑term/Long-term disability. Life and other voluntary plans. 401(k) plan. Employee Referral Program. Paid Time-Off. Company-Paid Holidays. Physical Requirements Must possess manual dexterity to operate office machines including computer and calculator; stooping and bending to handle files and supplies; and mobility to complete errands or deliveries. Includes handling of sharps and chemicals. Multiple staff demands and deadlines can trigger stress. Equal Employment Opportunity Platinum Dermatology Partners is committed to a policy of equal employment opportunities for applicants and employees. Employment decisions will comply with all applicable laws prohibiting discrimination in employment, including Title VII of the Civil Rights Act of 1964, the Age Discrimination in Employment Act of 1967, the Americans with Disabilities Act of 1990, the Immigration and Nationality Act, the California Fair Employment and Housing Act, and all other applicable state and federal laws. We do not permit discrimination of any type against an employee based on any legally protected characteristics. Any offer of employment is contingent on the successful completion of pre‑employment background checks. #J-18808-Ljbffr