Marketing Manager - Programmatic & Native

DescriptionD.R. Horton, Inc., the largest homebuilder in the U.S., was founded in 1978 and is a publicly traded company on the New York Stock Exchange. It is engaged in the construction and sale of high-quality homes designed principally for the entry-level and first time move-up markets. The Company also provides mortgage financing and title services for homebuyers through its mortgage and title subsidiaries. Please visit our website at for more information.D.R. Horton, Inc. is currently looking for a Marketing Manager - Programmatic & Native. The right candidate is responsible for the technical implementation, execution, and optimization of the company's programmatic display and native advertising initiatives across multiple markets. This role establishes DSP governance, campaign execution standards, and performance optimization to improve audience targeting and marketing results.Essential Duties and Responsibilities include the following. Other duties may be assigned.Configure and maintain DSP environments, campaign taxonomy, trafficking workflows, pixel implementation, conversion tracking, QA standards, and naming conventionsBuild, launch, and optimize programmatic display campaigns using prospecting, contextual, retargeting, and conquest strategiesExecute competitive conquest campaigns through geofencing, third-party audiences, and in-market buyer segmentationManage native advertising campaigns by optimizing bids, placements, headlines, images, and audience targetingConfigure brand safety, ad verification, fraud prevention, inclusion/exclusion lists, and inventory quality controlsMonitor campaign pacing, delivery, and performance while resolving trafficking and tracking issuesCoordinate creative rotation with internal partners and replace underperforming assetsMaintain campaign attribution standards by managing UTM governance, view-through conversion tracking, reporting accuracy, and campaign documentation that supports cross-channel marketing measurement and optimizationEvaluate emerging programmatic technologies and recommend improvementsConduct all business in a professional and ethical manner to serve customers and increase the goodwill and profit of the companyAbility to travelQualificationsEducation and/or ExperienceBachelor's degree in Marketing, Advertising, Business, Digital Media, or related fieldFive (5)+ years of programmatic media buying and DSP campaign managementExperience with pixels, conversion tracking, taxonomy design, QA processes, and multi-market traffickingExperience with native advertising platforms and brand safety toolsAbility to apply common sense understanding to carry out instructions furnished in written and oral form or via DRH applicationsAbility to sit for the majority of an 8-hour workday; use hands and fingers to handle or feel; reach with hands and arms; talk and hear. Specific vision abilities include close vision and peripheral visionThe noise level is generally moderatePreferred QualificationsExperience with The Trade Desk, DV360, Amazon DSP, or similarExperience with IAS, DoubleVerify, or MOATMulti-market enterprise marketing experience preferredGoogle or Trade Desk certifications a plusCome join a winning team with a Fortune 500 company! We are growing fast and are looking for enthusiastic attitudes and team players to join our success. We offer an excellent benefits package including:Medical, Dental and Vision401(K)Employee Stock Purchase PlanFlex Spending AccountsLife & Disability InsuranceVacation, Sick, Personal Time and Company HolidaysMultiple Voluntary and Company provided BenefitsBuild YOUR future with D.R. Horton, America’s Builder.#WeBuildPeopleTooJob Field: MarketingOrganization: CorporateSchedule: Full-time