Marketing Business Analyst: Data-driven Growth Specialist (37502)

Marketing Business Analyst: Data-driven Growth Specialist (37502) Task Impetus Inc. A marketing business analyst analyses sales funnels and customer intent, measures the performance of online and offline campaigns, and reports on marketing KPIs such as leads, conversion rates, website traffic, and social media engagement. Marketing Business Analysts develop marketing plans by gathering data, analyzing market trends, creating surveys, evaluating feedback, generating reports, detecting profitable markets, and proposing solutions to increase profit. Responsibilities Manage cross-sell efforts, including optimizing placements and using Omniture to create performance reports. Work with management to establish ROI analysis on distribution marketing funds. Conduct complex financial ROI valuation, business, and operations analysis to provide final approvals. Coordinate with business and technology teams to refine requirements and translate business goals and KPIs into technical specifications and reporting requirements. Obtain, document, and track business requirements to develop automated applications that meet business priorities. Attend daily project meetings while documenting decisions and tracking issues to ensure resolution. Create functional design specifications for system implementations, integrations, and enhancements. Perform functional testing. Maintain project documentation. Drive the usage of proven problem‑solving techniques. Coach and mentor employees. Provide daily reporting on activity. Break down national trends and opportunities to drive improvements. Collaborate with operations leadership to implement improvements discovered from analysis. Provide resource planning by interval, based on forecast and seasonal impacts. Qualifications BBA or MBA degree required. Strong communication skills and collaborative spirit to communicate complex analytical endpoints in easily digestible formats. Ability to cultivate positive relationships with leaders and present to multiple levels within the organization. Experience with Microsoft Office applications, especially PowerPoint. Ability to learn quickly and solve problems. Benefits Increment of at least 15% every six months. Relocation charges will be provided during your project. Medical, dental, and vision benefits following 60 days of employment. Medical coverage qualified following 60 days of employment. Present moment and long‑haul handicap benefits following 60 days of work. 401(k) retirement benefit plan qualified following half a year of work. Only For International Candidates On OPT/CPT Employer’s confirmation letter/CPT letter/offer letter will be provided, which you need to submit to your university within 90 days of the start of your OPT. OPT extension letter will be provided to those candidates who are qualified for a STEM extension. H-1B sponsorship will be provided to OPT and CPT candidates only once they join our client’s project. Other Benefits Pre‑job training with experienced trainers. Assignments & case studies provided during training. Mock sessions before interviews. Multiple interview rounds with different clients. Visa sponsorship. Training completion certificates. Seniority level Entry level Employment type Full‑time Job function Business Development and Sales #J-18808-Ljbffr Task Impetus Inc.