Marketing Specialist

Summary: VIAVI (NASDAQ: VIAV) has a 100+ year history of technical innovations that have evolved to keep pace and address our customers’ most pressing business issues. We make equipment, software, and systems that help to plan, deploy, certify, monitor, and optimize all kinds of networks - like those for mobile phones, service providers, large businesses and data centers. VIAVI is also a leader in high performance thin film optical coatings and engineered diffusers, providing light management solutions to anti-counterfeiting, consumer electronics, automotive, defense and instrumentation markets. We are the people behind the products that help keep the world connected – at home, school, work, at play, and everywhere in between. VIAVI employees are fierce about supporting customer success and we welcome people who bring their best every day to the company - to question, to collaborate and to push for solutions that will delight our customers. VIAVI is looking for an energetic Marketing Specialist to lead brand building, an integrated marketing strategy and campaigns to promote VIAVI’s Lab and Production Test Solutions in support of VIAVI’s sales team in EMEA.

Duties & Responsibilities

Strategy & Planning

Develop and execute regional marketing/comms plans aligned with global goals, focusing on brand growth, demand generation, and sales support in the EMEA region.

Brand Consistency

Ensure regional execution adheres to global brand guidelines and regulatory requirements.

Event Management

Planning and execution of key customer-facing marketing events.

Cross-functional Collaboration

Work closely with regional/global teams, sales, digital, and research departments.

Marketing Reports

Work with corporate marketing to monitor and report on critical marketing KPIs for regional marketing efforts, including lead generation, conversion rates, etc.

Results Delivery

Driving tangible business results (leads, revenue) through integrated campaigns.

Internal Communications

Connecting the global vision with regional market needs. Serving as a key link between corporate HQ and the regional team.

Pre-Requisites / Skills / Experience Requirements

• Experience: 5+ years in field marketing experience in telecommunication industry or related industries, with proven agency management and campaign success.
• Language: Fluency in German and English.
• Communication: Excellent written/verbal skills, ability to present effectively.
• Coordination and organization: Strong project coordination and organizational skills, with the ability to manage multiple priorities in a fast-paced environment.
• Leadership: Proactive, results-oriented, with strong project management and cross-functional collaboration.
• Education: Bachelor’s degree in Marketing, Computing, Telecommunications or related field preferred.
• Preferred Qualification: Demonstrated interest in AI technology, telecommunications, or related industries, with a willingness to learn new products, solutions, and market trends.

Travel

Occasional travel will be required to VIAVI’s site based in Eningen as well as travel through Europe to support events and activities.

#LI-Hybrid

VIAVI empowers Service Providers and IT organizations to manage the network lifecycle for complex 5G and Fiber networks with intuitive instruments, systems and technologies; and our expertise in light management and optical coatings help protect the world's bank notes from counterfeiters, enhance the colors you see, and enable advanced technology such as 3D sensing. We are a team of thought leaders who have the freedom to support and innovate and look for new effective and efficient solutions for our customers.