Lifecycle Marketing Manager

Job Description

We are seeking an experienced Lifecycle Marketing Manager to join a growing team supporting a globally recognized entertainment and digital product ecosystem with a large, highly engaged user base across multiple platforms. As the portfolio continues to expand across products, media, and experiences, so do the ways customers interact with the brand.

The Lifecycle Marketing team is responsible for delivering impactful messaging across owned marketing channels, including email, push, in-app, and other digital touchpoints. Campaigns span promotions, compliance, events, product education, first-time user experiences, re-engagement, and more.

Description

Partner with product marketing to define requirements for major promotional campaigns

Design and map end-to-end customer journeys across channels

Analyze campaign performance and summarize insights

Lead weekly business updates for cross-functional stakeholders

Manage campaign execution through centralized tracking systems

Align messaging consistency across multiple channels and campaigns

Optimize campaigns based on performance data and testing insights

Partner with data teams to develop testing strategies and experimentation plans

Generate hypotheses and experiments to improve engagement and performance

Communicate status and progress to campaign stakeholders

Capture insights from customer research, testing, and experiments

Contribute as a subject matter expert in planning and brainstorming sessions

Review and provide feedback on creative assets and messaging

You'll partner closely with a diverse team of marketers, engineers, data scientists, creatives, and product leaders to drive day-to-day campaign operations at scale. Your work will help inform messaging strategy, improve customer experiences, and drive engagement across a global audience.

Responsibilities

Lead weekly lifecycle marketing business updates

Manage campaign execution and tracking through a centralized system

Drive multiple concurrent, global, cross-channel marketing campaigns

Analyze campaign performance via dashboards and deliver actionable insights

Present campaign performance with recommendations to improve KPIs

Collaborate with stakeholders to define and execute campaign requirements

Guide stakeholders through campaign processes, ensuring expectations are met

Build strong cross-functional partnerships and influence campaign strategy

Ensure accuracy and timeliness in campaign delivery and coordination

Apply testing and data insights to optimize performance

Establish and maintain campaign best practices and standards

Manage campaign and experimentation backlogs

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to View email address on click.appcast.io learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy:

Skills and Requirements

Experience leading marketing campaigns in a collaborative environment

Experience managing large-scale, customer-facing communications

Strong analytical skills with experience in testing and performance measurement

Familiarity with data analysis, dashboards, and reporting tools

Excellent communication and stakeholder management skills

Understanding of customer journeys, engagement, and retention strategies

Ability to simplify complex concepts for diverse audiences

Comfortable working in fast-paced, ambiguous environments

Strong organizational and prioritization skills

English language fluency Experience in gaming, digital media, or a related entertainment industry

Background in marketing or analytics within a technology-driven environment

Experience with tools such as Braze, Salesforce, or similar campaign platforms

Passion for digital products or interactive experiences