Sr. Lifecycle Marketing Manager - Mobile Gaming

* ## Oversee lifecycle initiatives across multiple mobile titles, ensuring consistency with game-specific nuance* ## Partner closely with Product, Live Ops, Engineering, Creative, and Analytics teams* ## Influence roadmap prioritization by advocating for lifecycle and player experience needs* ## Manage and prioritize high-volume requests through Jira and other workflow tools* ## Act as a senior lifecycle SME across the broader Growth and Marketing organizations* Bachelor’s degree in Marketing or related field* 5+ years of experience in lifecycle, retention, CRM, or B2C marketing, ideally in mobile gaming or consumer apps* 3+ years of hands-on experience with Braze or a comparable enterprise platform* 2+ years of experience with Airship or similar mobile engagement tools* Deep working knowledge of Email, Push, and In-App channels* Strong analytical mindset with experience designing and interpreting experiments* Technical proficiency in intermediate HTML, CSS, SQL, and advanced Ampscript* Proven experience executing large-scale email campaigns and IP warmups* Ability to operate in fast-paced, highly collaborative environments* Master’s degree in Marketing or related field* Experience with free-to-play, live ops, or subscription-based gaming models* Familiarity with rewards, loyalty, or gamified engagement systems* Experience managing lifecycle programs across multiple games at scale* Working knowledge of Excel, Jira, and creative tools* Strong understanding of mobile gaming KPIs such as DAU, session length, ARPDAU, and LTV* Experience with CAN-SPAM compliance and email best practicesProdege offers a comprehensive benefits package to US Full-time employees including medical, dental, vision, STD, LTD and basic life insurance. Employees receive flexible PTO, as well as paid sick leave prorated based on hire date. US Employees have eight paid holidays throughout the calendar year. Employees receive an option to purchase shares of Company stock commensurate with their position, which vests over four years. Employers will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of **FCIHO.** #J-18808-Ljbffr Prodege, Llc