Senior Global Brand Manager, Brand Operations - Luxury (Hybrid-Chicago)

Senior Global Brand Manager, Brand Operations - Luxury (Hybrid-Chicago) US - IL - Chicago Marketing Professional Staff/Corporate Full-time Yearly US Dollar (USD) pay basis Summary The Opportunity Hyatt’s Luxury Global Brand Team is seeking a Senior Global Brand Manager, Brand Operations to play a critical role in bringing our brands to life—beyond strategy and into consistent, high-quality execution. This role is designed for someone who thrives in the space between brand, operations, and creative execution. You will be responsible for ensuring that our luxury brands are not only clearly defined, but also usable, accessible, and consistently delivered across properties, regions, and guest touchpoints worldwide. You will partner across Brand Strategy, Brand Marketing, Brand Effectiveness, Operations, and regional teams to translate brand intent into reality—supporting hotel teams, strengthening brand systems, and elevating how our brands show up in real life. At its best, this role is equal parts brand steward, operational lead, and creative contributor—someone who brings discipline to execution and discernment to every detail. Who We Are At Hyatt, we believe in the power of belonging and creating a culture of care, where our colleagues become family. Since 1957, our colleagues and our guests have been at the heart of our business and helped Hyatt become one of the best and fastest-growing hospitality brands in the world. Our transformative growth and the addition of new hotels, brands, and business lines can open the door for exciting career and growth opportunities for our colleagues. As we continue to grow, we never lose sight of what’s most important: People. We turn trips into journeys, encounters into experiences, and jobs into careers. Why Now? This is an exciting time to be at Hyatt. We are growing rapidly and are looking for passionate changemakers to be a part of our journey. The hospitality industry is resilient and continues to offer dynamic opportunities for upward mobility, and Hyatt is no exception. How We Care for Our People What sets us apart is our purpose—to care for people so they can be their best. Every business decision is made through the lens of our purpose, and it informs how we have and will continue to support each other as members of the Hyatt family. Our care for our colleagues is the key to our success. We’re proud to have earned a place on Fortune’s prestigious 100 Best Companies to Work For list for the last ten years. This recognition is a testament to the tremendous way our Hyatt family continues to come together to care for one another, our commitment to a culture of inclusivity, empathy and respect, and making sure everyone feels like they belong. We’re proud to offer exceptional corporate benefits which include: Annual allotment of free hotel stays at Hyatt hotels globally Work-life benefits including wellbeing initiatives such as a complimentary Headspace subscription, and a discount at the on-site fitness center A global family assistance policy with paid time off following the birth or adoption of a child as well as financial assistance for adoption Paid Time Off, Medical, Dental, Vision, 401K with company match Who You Are As our ideal candidate, you understand the power and purpose of our culture of care and embody our core values of Empathy, Inclusion, Integrity, Experimentation, Respect, and Wellbeing. You enjoy working with others, are results-driven, and are looking for a variety of opportunities to develop personally and professionally. The Role The Role As the Senior Global Brand Manager, Brand Operations – Luxury, you are responsible for making the brand real. Translate brand strategy into clear, actionable tools and guidance Build and maintain the systems that support global brand consistency Serve as a primary point of contact for property teams Ensure that brand standards, materials, and resources are practical, accessible, and consistently applied Partner with marketing to ensure creative output is brand-right and execution-ready Your Key Responsibilities Brand Operations & Systems (Core to the Role) Own the development, organization, and ongoing evolution of brand standards, OS&E guidelines, collateral, and tools Ensure all brand materials are current, centralized, and available in usable formats for global teams Establish clear systems for file management, toolkits, and brand resources Drive consistency in how brand information is structured, shared, and maintained Property Enablement & Brand Support Serve as a primary point of contact for hotel teams, providing timely, practical brand guidance Support hotel openings, transitions, and renovations, ensuring alignment with brand expectations Translate brand standards into clear, actionable direction for operators Build strong relationships with field teams by being responsive, solutions-oriented, and collaborative Quality Assurance (QA) & Brand Performance Insights Partner with QA and Operations to analyze audits and identify trends across the portfolio Translate findings into clear recommendations to improve standards and execution Help close the gap between brand intent and on-property delivery Support initiatives that drive improvement in core brand and guest experience metrics Creative Direction & Brand Application Provide creative direction and feedback on brand assets across photography, video, digital, and property materials Ensure all creative output reflects luxury positioning, tone, and visual consistency Partner with internal teams and agencies to shape brand storytelling and content development Support the evolution of brand expression across all guest-facing touchpoints Marketing Integration & Campaign Support Partner with Brand Marketing to ensure campaigns are aligned with brand standards and positioning Support development of launch kits, messaging frameworks, and content guidelines Contribute to campaign learnings and continuous improvement Brand Experience & Touchpoints Support development and refinement of signature brand elements, including OS&E and guest touchpoints Ensure brand expression is consistent across in-room, digital, and on-property experiences Evolve how the brand is felt, not just seen, at the property level Success in This Role Means You are known for bringing structure to complexity, making the brand easy to understand and execute You are a trusted partner to hotel teams, providing clear, timely, and practical support You consistently deliver work that is both brand-right and execution-ready You balance creative instinct with operational discipline You proactively identify gaps and drive solutions without waiting for direction You earn the confidence of peers and leadership through clarity, follow-through, and collaboration Your impact extends across the global luxury portfolio, ensuring brand strength, hotel excellence, and commercial success. Qualifications Experience Required: 5+ years of experience in same field, industry, or other equivalent business/ function role Strong understanding of how brands are executed at the property level and across multiple touchpoints Highly organized with the ability to manage multiple priorities and stakeholders Brings a refined eye for creative quality and luxury standards Strong communicator who can translate complexity into clear, actionable direction Comfortable working across global, cross-functional teams Experience Preferred: Bachelor’s degree preferred, Marketing, Business, or Communications a plus The salary range for this position is $150,000-$160,000. This position is also eligible to earn incentive awards, an annual bonus, monthly or quarterly incentives, etc. The final pay rate/salary offered to the successful candidate will depend on experience, skill level, and other qualifications for the role, as well as the location of the performance of work. Pay for the successful candidate will meet local requirements, including the local minimum wage rate. The position responsibilities outlined above are in no way to be construed as all-encompassing. Other duties, responsibilities, and qualifications may be required and/or assigned as necessary. We welcome you Research shows that individuals tend to apply to jobs only if they meet all the listed job qualifications. Unsure if you check every box, but feeling inspired to enhance your career? Apply. We’d love to consider your unique experiences and how you could make Hyatt even better. #J-18808-Ljbffr Hyatt Group